Famous Amos and the Infamous Control Tower
Perficient Digital Transformation
MAY 4, 2023
When a consultant needs the inspiration to continue putting in the hours, all they have to think of is the business school case study of Famous Amos. Wally Amos was a talent agent in the 1970s and sent celebrities his home-baked chocolate chip cookies in an attempt to entice them to meet and perhaps sign a deal with his agency.
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