ZoomInfo

Leveraging a data provider to help identify and connect with qualified prospects supports company revenue goals by alleviating common headaches associated with prospecting research and empowers sales productivity. So what’s the problem? Many organizations fail to properly evaluate vendors during the selection process. Download ZoomInfo’s data-driven eBook for guidance on effectively assessing the vendor marketplace.

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Fact: Only 8% of sales and marketing professionals say their data is between 91% - 100% accurate. In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. The primary takeaway? Forrester found “only 1.2% of companies achieved a score indicating maturity in data management practices in the space.".

ZoomInfo

It’s no secret, only 13% of salespeople are satisfied with their CRM. The promise of a CRM ( customer relationship management ) led organizations to believe each could digitally transform its businesses through tracking touchpoints throughout the buyer’s journey. When used effectively, a CRM can be the lifeblood of your sales team – keeping everyone organized, efficient, and at peak productivity.

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Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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The benefits of expanding internationally are endless, especially if you approach it the right way. However, there are pitfalls along the way that can slow down progress. Global expansion brings many opportunities for companies —business growth, brand-building in new markets, and access to diverse talent pools worldwide. However, international growth can come with challenges.

Companies are turning inclusive by breaking conventional hiring practices and expanding their talent pools. But there are important questions that still are not being addressed. Read this eBook to understand how taking the following seriously can help you build a superstar global workforce: The importance of the new-age manager. Maintaining social capital.

Retain, engage and support a diverse workforce with an effective mentorship program. Companies with mentorship programs can see a boost in minority representation at management levels of up to 24%, with higher employee engagement. The 10KC Mentorship Solution provides the tools & resources to create a scalable, centralized and measurable program that will help you achieve your goals.

Offshoring and outsourcing are becoming more mainstream across organizations of all industries and sizes. But these trends of non-traditional employment are creating as many questions as they answer. One question that’s positioned to answer many others is this: Is offshoring or outsourcing the better option? Download this comprehensive guide, "Why Offshoring is Better than Outsourcing," to learn why.