Webinar

Unlocking Opportunities in the Indian SMB Ecosystem: Insights and Strategies for Japanese Enterprises

REGISTRATION CLOSED

Tuesday, June 20, 2023

02:00 PM - 03:30 PM JST
10:30 AM - 12:00 PM IST

Language: With Live interpretation from English to Japanese

REGISTRATION CLOSED

The webinar aims to provide Japanese enterprises with valuable perspectives and insights on navigating the Indian SMB ecosystem. Attendees will gain a deeper understanding of the current priorities, purchasing patterns, and outlook of Indian SMBs, enabling them to optimize their strategies for targeting this segment successfully.

KEY TAKEAWAYS

Overview of the Indian SMB Market: Gain insights into the size and growth potential of the Indian SMB market, helping Japanese enterprises estimate the business opportunity and revenue potential for their offerings.
IT Spending Patterns of SMBs: Understand the typical IT expenditure of Indian SMBs, providing Japanese enterprises with valuable pricing and optimization insights for their products and offerings.
Investment Prioritization in Horizontal Solutions: Learn how Indian SMBs decide which horizontal solutions to invest in first and the key parameters considered in the evaluation process. This knowledge will help Japanese enterprises tailor their offerings accordingly.
Technology-Specific Purchase Decisions: Discover the factors influencing Indian SMBs’ technology-specific purchase decisions, allowing Japanese enterprises to align their solutions with the decision-making criteria.

Speakers

Atit Danak

Partner, Innovation Strategy

Zinnov