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As emerging technologies like generative AI and automation grow more powerful they are simultaneously becoming far more accessible to SMBs with far lower barriers to deploy and support. These factors are driving an adoption surge and huge benefits for the first movers in productivity, quality, insight, and customer experience. With these tools, SMBs can match or exceed the efficiency advantages of large enterprise scale! We want to discuss where and how SMBs are embracing this path as well as how the industry should adjust to this shift.