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Zinnov is hosting an exclusive virtual session on “Next-Gen Partnerships” to discuss the different benefits, tech adoption, and implications across global enterprises.
Partnerships are the most important aspect and taking a center stage on CXO’s decision-making across the value chain including Hyperscalers, System Integrators, Resellers, and Independent Software Vendors. The nature of partnerships is also seeing a paradigm shift from “sell as a key motion” to “empowered ecosystem partner”. Global SIs are doubling down their efforts and investments in building cloud capabilities. They are in a great position to leverage their years of relationship and close customer connections to wash away the stigma of them being considered as just implementation partners and move towards more of a status of trusted advisors. ISVs on the other hand form the critical mass of the ecosystem and are flocking to cloud marketplaces of hyperscalers.
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