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An India Centre of a Germany-headquartered G500 Automotive major was looking to collaborate with digital-native companies specializing in aftermarket, electrification, and mobility solutions. The goal was to accelerate growth through potential equity investments and acquisitions. The Global Capability Center (GCC) in India required assistance in systematically identifying key business areas conducive to collaboration, curating suitable start-ups, and facilitating their seamless integration into the organization’s ecosystem.
Zinnov adopted a two-phase approach to support the GCC – Design and Operations.
The Design phase helped set up a solid foundation for the project. During this phase, which spanned 2-3 weeks, Zinnov worked closely with the Innovation, Product, and Engineering teams to define the Collaboration Thesis, identify use cases and build a Start-up Evaluation Framework.
In the Operations phase, the team used a 4-step framework for scanning and selecting relevant start-ups. Zinnov then facilitated multiple interviews between global Product and Engineering leaders within the Automotive major and key personnel within the start-up ecosystem which also included coaching founders and providing on-ground intelligence.
Over a period of 4 months, Zinnov successfully assisted the Automotive Conglomerate in finalizing 8 Proof of Concepts (PoCs). Among these 8 PoCs, 6 are currently in progress, and the remaining 2 are set to commence. 3 start-ups are working in tandem with the team to provide test simulation results, and 3 start-ups are working on integrating their API into the marketplace.
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