Remove tags data-analytics
article thumbnail

Maintaining Your Adobe Launch Implementation

Perficient Digital Transformation

Adobe Launch is a valuable tool to help you manage the tags placed across your website, including Facebook, Pinterest, and Bing pixels as well as Adobe Analytics and Target depending on your property. However, it negatively impacts readability and scalability when it comes to analyzing what each tag does.

Analytics 111
article thumbnail

The Event-Driven Data Layer: Unifying Analytics and Development Teams

Perficient Digital Transformation

One common way of implementing tags through Adobe Launch is using a data layer, which is a JSON object (key/value pair) that is loaded onto the page from which attributes are passed through as the user navigates through the website or completes certain objectives.

Analytics 105
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Three Principles for Writing Effective Analytics Documentation

Perficient Digital Transformation

Documentation is a crucial part of your analytics implementation. During your time with analytics implementation, you will likely be responsible for writing many pieces of documentation. To help you with writing analytics documentation, here are five principles for writing effective analytics documentation.

Analytics 109
article thumbnail

Make the Move to Google Analytics 4 (GA4)

Perficient Digital Transformation

Google Analytics is one of the most powerful tools available for businesses to track and analyze their website traffic. With the release of Google Analytics 4 (GA4), Google has introduced a new and improved version of the platform, including a range of new features and benefits. Why Migrate to Google Analytics 4?

article thumbnail

Consent Management for Compliance and Customer Experience Benefits 

Perficient Digital Transformation

Data privacy has become an increasingly complex subject, especially with the introduction of the California Consumer Privacy Act (CCPA) and similar regulations emerging in other states. By clearly communicating the purposes and scope of data processing, companies can establish trust with their customers.

article thumbnail

From Data Swamp to Data Lake: Data Catalog

Perficient Digital Transformation

This is the second blog in a series that explains how organizations can prevent their Data Lake from becoming a Data Swamp, with insights and strategy from Perficient’s Senior Data Strategist and Solutions Architect, Dr. Chuck Brooks.

Analytics 110
article thumbnail

What Is Sharepoint And How Does It Work?

31 West

Here are the major benefits of using SharePoint: View and manage data including various work assets Publish and update corporate communication content such as notifications, events, and other posts related to projects. Thus it helps in creating a standard business procedure for file management and data security.