How The Direct-to-Consumer Business Model Is Unlocking Value
Zinnov
FEBRUARY 10, 2022
by Sid Jatia, General Manager, Global Retail & Consumer Goods, Microsoft; Rajat Kohli, Partner, Zinnov. A common reason people tend to go the D2C route is because businesses need to pay less exorbitant margins to retailers to drive distribution. This again begs the question, where is the retailer? The Motivations.
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