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Data privacy examples

IBM Services

These are just some examples of how organizations support data privacy , the principle that people should have control of their personal data, including who can see it, who can collect it, and how it can be used. One cannot overstate the importance of data privacy for businesses today.

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A Federal Privacy Law? What Marketers Need To Know

Forrester Digital Transformation

Yesterday, the US House Committee on Energy and Commerce voted to pass the country’s first comprehensive privacy bill, the American Data Privacy and Protection Act. This is a milestone as the bill moves through the legislative process. For marketers who don’t have time to read 132 pages, we’ve broken down the key takeaways.

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Privacy Isn’t Binary: The 2021 US Privacy Segmentation

Forrester Digital Transformation

Consumers’ privacy-protecting behaviors are one of the four forces shaping this new marketing reality, but not every consumer has the same expectations, preferences, or concerns around information sharing. Data deprecation is here, forcing marketers to stop hoovering up consumer data for opaque use cases.

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Data Privacy Day, B2C Marketing Edition

Forrester Digital Transformation

The privacy landscape is shifting quickly. It's a critical time for B2C marketers to get involved in their organizations’ privacy programs.

Marketing 130
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US Consumer Privacy Attitudes In 2022

Forrester Digital Transformation

Collecting data without infringing on consumers’ privacy and ultimately sacrificing their loyalty and trust is a new marketing imperative. Marketers must avoid regulatory fines and reputational damages and lead the conversation on consumer privacy. Data deprecation, new privacy laws, and the cookiepocalypse are coming.

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Understand Apple’s Mail Privacy Protection Ahead Of the Holiday Season

Forrester Digital Transformation

Learn highlights about Apple's Mail Privacy Protection (MPP) ahead of the holiday season to expertly craft your email marketing strategy.

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Good Friction Applied: Customer Privacy, Emotions, And Trust

Forrester Digital Transformation

Are you wondering what privacy, customer emotions, and trust have in common? Good friction is the answer. Do you want to get started?

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