B2B Medical Device Marketing Is Getting a B2C Makeover
Perficient Digital Transformation
JUNE 23, 2023
These organizations realize that there is still a ”C” hiding in B2B and are deploying some of the same B2C tactics to drive awareness, conversions, and long-term loyalty. Look at companies like Salesforce or HubSpot for examples of great B2B consumer experiences. Many organizations in the medical device space aren’t keeping pace.
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