The Global Small Business Blog

OCTOBER 21, 2022

White Claw's rapid (overnight) success was due, almost entirely, to a social media influencer. Taylor goes on to say, "But with the explosion of social media influencers, it's truly a worldwide trend that I believe is here to stay." ©iStock/NataliaAlkema What a story! And one that everyone can learn from. Something to think about.

Research 185

Research Marketing 185

SEBPO

MARCH 18, 2024

AdWeek Social Media Week Total 0 0 0 0 April 9-11, 2024 Convene, New York City, NY AdWeek Social Media Week The social media landscape is constantly evolving. And just like every other advancement, the more social media changes, the more challenges arise with it.

Sales 52

Sales Accounting Service 52

Forrester Digital Transformation

JANUARY 19, 2022

In 2021, US-based social media platforms such as Facebook, Instagram, Snapchat, TikTok, and even Twitter piled on user shopping features, paving the way for 61% of US online adults under 25 years old saying that they’ve completed a purchase on a social network without leaving the website or app.

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SEBPO

MARCH 1, 2024

Digiday Media Buying Summit Total 0 0 0 0 MARCH 4-6, 2024 W Nashville, Nashville, TN Digiday Media Buying Summit 2024 The media market is evolving. To grow, you’ve got to evolve with it.

Accounting 52

Accounting Sales Marketing Management 52

Forrester Digital Transformation

APRIL 11, 2022

B2B organizations should evaluate their paid media advertising maturity across six competencies: advertising strategy, talent and technology, audience savvy, brand/demand interlock, measurement and testing, and creative excellence.

Accounting 241

Accounting Marketing 241

3Pillar Global

SEPTEMBER 13, 2023

It’s safe to say that everyone working in the media industry is aware of generative artificial intelligence (AI). As accessible platforms like ChatGPT have grown in popularity, they have spurred a number of reactions from those operating in media. Here are a few applications that media companies can take advantage of, right now.

Automation 105

Automation Out-Tasking Engineering 105

3Pillar Global

SEPTEMBER 12, 2023

Of course, the promise of AI isn’t necessarily new in the media industry. Technology companies have long made use of AI to build out algorithms and other tools that can aid media companies in developing products that help grow revenue and sustain a business. Predictive AI is a bit more established.

Customer Support 105

Customer Support Jobbing Customer Service Service 105

The Global Small Business Blog

DECEMBER 28, 2021

©iStock/pressureUA “I built my business on social media; it’s where my fans go first to look for what’s next from Kylie Cosmetics,” say Kylie Jenner. Social media platforms – Pinterest, Facebook, Instagram and TikTok – recognize that potential and have been rolling out commerce tools.

Marketing 149

Marketing 149

Forrester Digital Transformation

MAY 18, 2022

Have you thought about whether your audiences use social media to interact with your brand, and in which part of the customer lifecycle they use in social media? Our recent survey found that Chinese social users are super active and show greater acceptance of social media.

Marketing 130

Marketing 130

Forrester Digital Transformation

APRIL 27, 2022

There’s a NASCAR-style race happening in the world of media measurement: Which media measurement platform will be the first to secure the most partners, the most investments, and the most capabilities in time for the NewFronts and Upfronts?

Marketing 130

Marketing 130

Forrester Digital Transformation

DECEMBER 1, 2021

With the launch of Forrester Decisions for B2C Marketing Executives last August, we recognized the opportunity to expand our media strategy coverage. One of the most common themes across dozens of CMOs we interviewed this past year is that it’s challenging for marketing leaders to keep up with the constantly changing media and tech landscape.

Marketing 130

Marketing 130

Forrester Digital Transformation

OCTOBER 7, 2021

The holiday season matters a lot to retailers, but it is also a busy and important time for media businesses. So, retailers with a media network should be ready to compete for ad dollars during the holiday season. Most advertisers spend a significant portion of their ad dollars in the last quarter of the year.

Retail 130

Retail 130

The Global Small Business Blog

OCTOBER 15, 2021

©iStock/bigtunaonline Is it time to diversify away from Facebook products and any legacy social media app where you’re making money on content, or using it as a shingle to your business? Last week’s Facebook blackout serves as yet another reminder. It doesn’t matter where you are.

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Forrester Digital Transformation

JANUARY 20, 2022

What's the best way to spend your paid media advertising budget in 2022? Forrester Principal Analyst John Arnold shares the 10 best ideas.

Accounting 234

Accounting Marketing 234

Magellan Solutions

AUGUST 10, 2023

When it comes to building a strong social media presence, it’s essential to have a solid digital marketing strategy. Most marketers now use AI tools in social media to connect with their target audiences effectively. You may also schedule posts for later through the social media calendar, which helps you save time.

Automation 98

Automation Efficiency Marketing Customer Support 98

SEBPO

NOVEMBER 17, 2023

” – VP, Ad Operations Total 0 0 0 0 Case Study Retail Media Scaling to New Regions A Retail Media AdTech provider was seeking traction with brands in the US. “There were gasps at how large the SEBPO Team is now and how much they do to make our day-to-day easier and the business function.” Interested in a SEBPO Career?

Retail 59

Retail Out-Tasking Flexibility Jobbing 59

Forrester Digital Transformation

NOVEMBER 16, 2022

US consumers have little interest in doing their shopping – let alone holiday shopping – on social media platforms.

Marketing 130

Marketing 130

Groove Technology

FEBRUARY 17, 2022

However, for eCommerce store owners, online retail is becoming a more competitive industry, so using social media for eCommerce is more critical. eCommerce social media marketing is another effective method for increasing brand awareness and driving qualified traffic to your site. What is eCommerce social media?

Retail 130

Retail Sales Marketing Accounting 130

Forrester Digital Transformation

OCTOBER 27, 2021

In 2021, consumers that use social media at least weekly (the heaviest users that we survey) overwhelmingly prefer to interact with friends/family over brands/companies and influencers on social media. Yesterday we published the annual refresh of our Forrester social consumer segmentation.

Marketing 130

Marketing 130

Forrester Digital Transformation

MAY 13, 2022

Business decision makers are making the shift to anywhere work and spending more of their time with digital media. How much time are B2B buyers spending with digital media? Audience insights are more critical than ever for B2B marketers.

Marketing 130

Marketing Accounting 130

Magellan Solutions

MARCH 19, 2024

With so much content shared online, filtering out inappropriate, harmful, or illegal material is essential, making content moderation in social media marketing challenging. About 60% of social media users want more control over the posts they see on their feeds. What is Social Media Content Moderation?

Marketing 52

Marketing Automation Call Center Flexibility 52

Perficient Digital Transformation

JANUARY 25, 2024

The lines are blurring among communications, media, and technology (CMT) companies, and consumers are demanding exceptional experiences across the board. Products and services must be hyper-personalized, digital-first, and accessible in any place and at any time.

Supply Chain Management 59

Supply Chain Management Advisory Streamline Operations Reduced Costs 59

Forrester Digital Transformation

JANUARY 20, 2022

B2B paid media professionals are in for a roller coaster ride over the next three to five years. Principal Analyst John Arnold explains in a new report on the future of B2B advertising.

Accounting 130

Accounting Marketing 130

3Pillar Global

SEPTEMBER 18, 2023

The current interest in artificial intelligence (AI) has many media companies looking for ways they can adopt the technology to build products for their users and subscribers. With a tool like this available, it’s no surprise that media companies would want to build their own solutions on top of the existing infrastructure.

Sourcing 52

Sourcing Healthcare 52

NoonDalton

MARCH 21, 2022

This media’s impact on recruiting cannot be underestimated as one of the key accelerators of social change around the world. Social Media in the Recruitment Process. With over 60 percent of adults actively using social media, this gives companies greater access to a larger talent pool of qualified candidates.

Outsourcing 98

Outsourcing Jobbing Software Efficiency 98

McKinsey and Company

APRIL 27, 2022

With customers increasingly moving their service interactions onto social media, companies have an opportunity to leverage these channels to differentiate their service experience.

Service 103

Service 103

Offshore India Data Entry

NOVEMBER 16, 2021

We have witnessed a tremendous hike in the usage of social media platforms recently, especially after the pandemic. Since every business organization has enormous amounts of digital data accumulates daily, developing a better strategy for social media data mining is a must. Social Media as a Source of Business Data.

Research 98

Research Service Outsourcing Data Entry 98

3Pillar Global

SEPTEMBER 26, 2023

There are several reasons why a media business should explore the potential of incorporating generative AI into its plans. AI, when used properly, can be a transformative tool that helps media companies modernize their offerings. There are myriad use cases across the media industry for AI.

Analytics 52

Analytics Out-Tasking Automation Efficiency 52

Go4Customer

SEPTEMBER 24, 2021

Social media sites are no longer considered as a place where individuals spend time to have fun or voice/express opinion. A report by Social Media Marketing Industry conducted in the year 2014 suggests that approximately 97% of the marketers consider this platform as an important means for conducting business.

Marketing 98

Marketing 98

McKinsey and Company

JUNE 7, 2022

Retail media networks are transforming the advertising landscape and boosting top retailers’ bottom lines. Our latest survey helps debunk five mistaken beliefs about RMNs.

Retail 85

Retail Sales Marketing 85

Perficient Digital Transformation

FEBRUARY 14, 2024

Fueled by technological advancements including 5G, generative AI, and cloud computing, the communications, media, and technology (CMT) industry is poised for significant growth and disruption in 2024. Tap into Perficient’s communications, media, and technology (CMT) industry expertise to navigate the next wave of change.

Automation 52

Automation Customer Service Service Management 52

3Pillar Global

SEPTEMBER 19, 2023

With so much popularity among consumers, media companies are looking for ways in which they can leverage generative AI within their business strategy. Here are the key questions media companies need to ask as they navigate the complicated world of AI. AI can help with some of the media industry’s biggest challenges.

Engineering 52

Engineering Jobbing Sourcing Efficiency 52

VXI

MARCH 10, 2023

As we highlighted in part 1 and part 2 of our blog series, being present and responsive is no longer enough to meet the demands of the modern social media consumer. Today, leveraging AI to gain efficiencies on social media extends beyond a messaging bot. Others set a goal of responding to everything.

Service 52

Service Right-Sizing Retail Advisory 52

VXI

MARCH 10, 2023

As we highlighted in part 1 and part 2 of our blog series, being present and responsive is no longer enough to meet the demands of the modern social media consumer. Today, leveraging AI to gain efficiencies on social media extends beyond a messaging bot. Others set a goal of responding to everything.

Service 52

Service Right-Sizing Retail Advisory 52

McKinsey and Company

JULY 5, 2022

Commerce media is revolutionizing how ads are bought and optimized. Companies need the right strategy to share in its potential trillion-dollar-plus value.

Sales 84

Sales Marketing Management 84

Influx

APRIL 27, 2023

Social media necessitates immediate responses. Access 24/7 social media support that matches your brand voice. In my four-plus years as a Social Media Specialist creating content and managing platforms for clients in diverse industries, I’ve learned a thing or two about social media marketing and its impact on a business.

Accounting 52

Accounting Marketing Sourcing Service 52

IBM Business Partners

AUGUST 28, 2023

With nearly 5 billion users worldwide—more than 60% of the global population —social media platforms have become a vast source of data that businesses can leverage for improved customer satisfaction, better marketing strategies and faster overall business growth. words and/or phrases) known as tokens.

Co-Sourcing 58

Co-Sourcing Marketing Out-Tasking Sourcing 58