Remove industries digital-marketing-advertising
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Perficient Included in Forrester’s The Adobe Services Landscape

Perficient Digital Transformation

In a dynamic digital landscape, choosing the right provider among the Adobe services landscape is paramount for businesses seeking to maximize their Adobe investments. So where do marketing leaders start? Forrester published The Adobe Services Landscape, Q1 2024 report to help B2C marketing executives investigate potential partners.

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POSSIBLE 2023

SEBPO

APRIL 17 – 19, 2023 Miami Beach, FL SEBPO is the go-to outsourcing partner for the industry’s top advertising, media, and technology companies. Sit down in-person with one of our industry experts to discover ways to help increase efficiency, scale your business, and reduce employee burnout.

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Giving Back and Giving Thanks: Global CSR

SEBPO

During the pandemic, SEBPO shifted to supporting the organization digitally. “We We brought in some strategic marketing to their existing digital campaigns and created a content calendar. We could use our expertise and execute digital marketing strategies, especially since we couldn’t be in person to help.

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Clickonomics Soars: Unraveling the Surge in Cost Per Click Inflation

Perficient Digital Transformation

These factors range from increased market competition to platform changes. Factor 1: Increased Competition A more competitive marketplace equals increased costs Increased competition often leads to higher bid prices as advertisers try to secure ad placements. Popularity often results in a higher return on investment for advertisers.

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Boost Your Social Media Presence Through These AI Tools

Magellan Solutions

When it comes to building a strong social media presence, it’s essential to have a solid digital marketing strategy. Most marketers now use AI tools in social media to connect with their target audiences effectively. Also, check out how it can help businesses manage their social channels to thrive in digital marketing.

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Borrell Miami

SEBPO

This March 5th through 7th, SEBPO’s Todd Handy and Brett Dunlop are headed to the 13th annual Borrell Miami conference, joining forces with hundreds of other advertising executives and industry leaders. We can’t wait to share our insights into the “Brave New World” of today’s media industry.

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A World Without Advertising Cookies- Disruption to Personalization

Perficient Digital Transformation

As privacy and security remain a top priority, major platforms like Google are working to phase out advertising cookies by as soon as the end of 2024. This is great news for data protection, but what does it mean for digital marketers? The consumer digital experience will be less personalized as a result.