Europe-5 Online Retail Sales Will Reach €553 Billion By 2027
Forrester Digital Transformation
MARCH 22, 2023
The Europe-5 markets comprise the top five economies in Europe — in order of size, those are Germany, the UK, France, Italy, and Spain. In 2022, total retail sales for the Europe-5 countries continued to grow strongly, but this growth actually shifted from online channels and touchpoints to offline channels and touchpoints.
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