Life Sciences Next-generation Customer Engagement Platforms (CEP) PEAK Matrix® Assessment 2023
Everest Group
NOVEMBER 2, 2023
Life Sciences Next-generation Customer Engagement Platforms (CEP) Since the pandemic, industries worldwide have shifted their investment priorities to focus on delivering personalized Customer Experience (CX), and the life sciences commercial function is no exception. To stay resilient and keep pace with the evolving landscape, the life sciences industry has begun embracing technology to differentiate itself for end users.
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