LIVE COMMERCE: How BPO / Outsourcing Companies Can Support Commerce as an EVENT
Anexa
OCTOBER 15, 2021
The best example of this would be Alibaba’s Taobao Live annual event, involving an online livestream broadcast with their ecommerce store to allow viewers (and consumers) to watch and shop at the same time. In fact, companies have reported conversion rates approaching 30% – a staggering ten times higher than traditional ecommerce.
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