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Digital Marketing Hot Topics, Trends & Strategic Insights in 2024

Perficient Digital Transformation

According to a recent survey by SEMRUSH , businesses attribute their content marketing success to two key factors: extensive audience research and a focus on enhancing the quality and value of their content. Some represent opportunities, others are things to watch out for – all will provide you value to have them on your radar.

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Creating an AI Assistant: Handy Insights from Vilmate

Vilmate

We’ll see why businesses aren’t afraid to make outstanding investments in AI research, give you a comprehensive picture of what you should keep in your mind before diving deeper into the topic, and even guide you in the process of developing your first simple AI assistant. It’s essential to focus on AI to maximize its potential.

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What kind of innovation organisation are you?

Hyland

in some way or other. So what makes the best sense for your organisation, and how can you avoid the bear traps? Depending on the type of business you are, the area you’re working in, and the people working for you, most organisations tend to aim for a balance of incremental innovation and radical, disruptive innovation.

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The importance of customer satisfaction for business

Influx

The transformation of commerce over the years has gone from prioritizing products and services to putting emphasis on the consumer; a trend we predict will remain for quite some time. Customers are the centerpiece of your business and all marketing efforts. How to measure customer satisfaction. We are living in a new era.

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The most important AI trends in 2024

IBM Services

2022 was the year that generative artificial intelligence (AI) exploded into the public consciousness, and 2023 was the year it began to take root in the business world. 2022 was the year that generative artificial intelligence (AI) exploded into the public consciousness, and 2023 was the year it began to take root in the business world.