Gated content is a powerful marketing tool for lead generation. In return for providing contact data, a customer receives access to content like an article or whitepaper. Optimizely Forms is a package available for Optimizely CMS that provides rich features for creating forms and collecting data. It does not offer a gated content feature, but it does provide numerous ways to customize forms functionality. By utilizing some of these techniques and coupling them with Optimizely Visitor Groups, you can create this functionality. Additionally, it can still be easy for content authors to manage and build with.
Gated content isn’t difficult to create with Optimizely Forms. It takes several steps, but I walk through them in my article, Creating Gated Content with Optimizely Forms. Read my blog for more information, and leave questions and comments.
