article thumbnail

How to Use the Personalization Connector for Salesforce Sales and Service Clouds

Perficient Digital Transformation

Have you ever wondered what happens if you connected Personalization with Sales and Service Clouds? The Personalization connector for Sales and Service Clouds exposes user data and server-side campaigns in Salesforce CRM for your contacts and leads. Ensure both elements are functioning seamlessly for immediate results.

Sales 110
article thumbnail

Sales Content Solutions: A Lid for Every Pot

Forrester Digital Transformation

The Forrester Wave™: Sales Content Solutions (SCS), Q4 2022 revealed a market that has radically expanded its capabilities, truly providing a lid for every pot. Modern SCS are multifaceted, highly integrated keystones of the sales/marketing tech stack and are table stakes for most companies past the startup stage.

Sales 246
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Four Steps Sales Leaders Should Take To Make The Right Sales Tech Investments In 2022

Forrester Digital Transformation

Sales leaders must make the right investments in sales technology if they want to help their sales teams win in 2022. The right sales tech stack can improve sales productivity and broaden rep participation by: Automating administrative tasks for sellers and managers. Collecting valuable customer and seller data.

Sales 246
article thumbnail

What I Learned About Sales Technology In 2022

Forrester Digital Transformation

Inflation cut off the flow of cash into sales technology companies, driving focus back to the fundamentals that established businesses rely on. In 2022, everything was the same but completely different. The roller coaster ride from 2021 continued into 2022, with new and unexpected twists and turns.

Sales 236
article thumbnail

3 Mistakes Organizations Make While Developing ABM Programs

From building an account universe to understanding to orchestrating sales and marketing alignment around touchpoint and messaging, there are a number of variables to consider before launching a program. Wasteful technology and service spending. Inadequate contact inventory within universe.

article thumbnail

Sales Support Outsourcing: Boosting Your Sales Strategy

NoonDalton

The sales domain remains one of the most fiercely competitive arenas in the ever-evolving business landscape. Every organization, regardless of size or industry, strives to not just meet but exceed their sales targets, constantly searching for methods to improve efficiency and effectiveness within their sales processes.

Sales 52
article thumbnail

Sales Technology: Saturated To Simplified

Forrester Digital Transformation

As sales leaders weather the economic storm of 2023, sales technology remains key in firms’ ability to win, serve, and retain customers. Decreased budgets and pressure to perform in a challenging economy are forcing sales leaders to optimize their technology stack.

Sales 130