ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. In a recent survey with Demand Gen Report, we found 59% of experienced practitioners (those with ABM programs more than a year old) indicated their ABM programs are meeting or greatly exceeding their expectations, while only 45% of novices (those with ABM programs less than one year old) could say the same.
It’s clear there’s a maturity gap in ABM strategies, so how can marketers start closing it?
Download the report to learn more about:
- The strategies and technologies ABM marketers are using to increase ABM successes
- Why it’s important to shift toward more targeted, personalized assets
- How marketers are meeting buyers' demands for self-service journeys
- Which metrics and marketing KPIs matter across the ABM funnel