“There were gasps at how large the SEBPO Team is now and how much they do to make our day-to-day easier and the business function.”
– VP, Ad Operations
Case Study
Retail Media Scaling to New Regions
A Retail Media AdTech provider was seeking traction with brands in the US. The client was familiar with outsourcing and vetted several suppliers. After choosing SEBPO, they conservatively started with a small team of Ad Operations Professionals in Bangladesh, quickly grew their team and the business, and began to leverage the talent in our El Salvador delivery center, too.
The three SEBPO Teams supporting this partner handle many key functions for their retail clients, including industry giants like Petco, Lowe’s, and Target. When they need to respond quickly, they can lean on SEBPO’s flexibility to help them get the job done. Our team allowed the company to swiftly onboard a new retail customer by migrating 130+ campaigns over a weekend – a feat that would have likely been impossible without SEBPO.
Services
- Boosted SKU
- Campaign Approvals, Set-Ups, and Trafficking
- Creative Production and QA
- Media Plan Creations and Revisions
- Pacing and Optimizations
The Client
A Retail Media AdTech provider who was successful in APAC and needed a managed services solution in the States as they continued to win new business and grow their market share
The Problem
They needed a partner to help them scale services to different regional markets quickly.
The Solution
The team started with Ad Operations support and grew to encompass Creative Services task types as well. With a critical stateside presence, SEBPO was able to assist this partner in scaling their operations in a new market. Our ability to ramp up quickly and keep costs low enabled this client to respond to increasing demand and reduce risk while doing so. SEBPO can also easily put all hands on deck to achieve rushed onboarding timelines.
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“Everyone was shocked to hear the number of campaigns, hours, and stats that the team helped with. [During a leadership summit] I chatted through our partnership and how we work as a team from setup to completion of the campaign lifecycle. There were gasps at how large the SEBPO Team is now and how much they do to make our day-to-day easier and the business function.”
– VP, Ad Operations
SERVICES
What we do.
Ad Operations
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Creative Services
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Data Solutions
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Media Planning
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Quality Assurance
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