2022 is in the rearview mirror, and as businesses look ahead, we have some helpful tips to set you up for success in 2023.

1. Retain Top Talent 

“Offering people fulfilling work, ongoing opportunities to grow and learn, flexibility and diverse, value-oriented workplaces will all be essential in 2023,” says Forbes’ Bernard Marr.

At an AdMonsters event this past year, SEBPO, moderated a panel titled “The Secret Sauce to Boost Retention During ‘The Great Resignation”. Spoiler alert, the ingredients for this ‘secret sauce’ include:

1. Strong Foundations
2. Flexibility
3. Belonging
4. Experience
5. Futureproofing

“It’s putting everything together but not in a fire drill fashion. Even if you feel like you’re behind the eight ball as it relates to planning for this, you have to start somewhere,” one panelist advised. “You have to start doing this now in preparation for things going forward.” 

2. Plan Ahead for Outsourcing Success in 2023

It’s all about having the right people in the right places to do the right work so you can move your projects forward. You must, however, have a plan in place to make sure your teams have the drive and energy to stay focused on what they do best.

Our dedicated teams of highly-educated professionals act as an extension of your internal team. SEBPO’s Bench Teams are ready to provide additional capacity due to seasonality, employee attrition, spikes in volume, and PTO coverage. They can be rapidly converted to full-time status if incremental capacity is needed, and we take care of backfilling and training new bench positions so our clients’ time can be spent on more strategic tasks.

3. Know Your Core Competencies

A company’s capabilities, knowledge, skills, and resources are distinct, and they are its strengths. This is expanded upon in one of Rob Beeler’s AdExchanger columns  this past year titled “If Agencies Want To Survive, They Need To Adapt – And Look Inward.”

Beeler wrote: “To move forward, you will need to make three core changes across your business: evaluate what your core competencies truly are, take proactive steps to retain your top talent, and accept that brands want more ownership in your relationship.”

SEBPO expertly handles a lot of this work in Ad Operations, Creative Services, Data Solutions, Media Planning, and Quality Assurance. We know that when you can focus on your company’s core competencies, while allowing behind-the-scenes partners to handle the other work that bogs your team down, you’ll be set up for success.

If you’d like to learn more about how you can start working with a SEBPO Team in 2023, get in touch with us for a free consultation today.