Build a Global Brand That Reaches a Wider Audience Via Ecommerce

©iStock/Chainarong Prasertthai

Alexis Jae's family has been in the jewelry business for more than 75 years. When she entered her family's occupation, she started her own business, Alexis Jae, by establishing an ecommerce website via Shopify, allowing her company to reach a much larger audience with its jewelry staples such as gold hoop earrings and statement necklaces.

Read the interview where she discusses what made her start an ecommerce website, how she decided on its appearance, and what steps she took to define her audience.