Mon.Jun 27, 2022

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Picking An Agency To Maximize The Value Of Your First-Party Data

Forrester Digital Transformation

For B2C marketers, first-party data is a lot like “Zoolander’s” Hansel: “so hot right now.” Facing massive headwinds amid data deprecation, marketers want to capture zero- and first-party data from customers and build direct relationships. In Forrester’s Q1 B2C Marketing CMO Pulse Survey, 2022, a whopping 76% of B2C marketing respondents said that they are […].

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Today in Global Small Business: Colossal Mistake to Overturn Roe v. Wade

The Global Small Business Blog

©2022 Laurel J. Delaney. All rights reserved. What's affecting me, my clients, my colleagues and other global small business owners: Colossal mistake : Roe v. Wade overturned. #womendecide #womenchoose Abortion decision means more anger and strife. Thousands protest end of constitutional right to abortion. Officials plan their next moves after the fall of Roe v.

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Emotional Quality Of Experiences: The 2022 CX Index Bright Spot

Forrester Digital Transformation

The pandemic thrust consumers and technology into the forefront, exposing a long-standing tension between the two. Consumer behaviors and ambitions caused enterprises and brands to innovate in new ways to sustain engagement with their customers, helping them cope through disruption while delivering positive experiences that ease their daily lives. Recently, Forrester released its US Customer […].

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Transforming advanced manufacturing through Industry 4.0

McKinsey and Company

Manufacturers in industries such as automotive and electronics, nearing the tipping point of digital adoption, are achieving even faster and more sustainable change through Industry 4.0.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Building The Elements Of Your B2B Marketing Plan

Forrester Digital Transformation

Annual marketing planning is tricky on a number of fronts, and in this blog post series, I’ve addressed a few of the main challenges that B2B marketing leaders face. In the first post, I shared an outline of a marketing planning process. In the second, I described the critical strategy, audience, product, and revenue information […].

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Perficient Named a 2022 Top Workplace in St. Louis

Perficient Digital Transformation

We are honored to announce that Perficient has once again been named a Top Workplace by the St. Louis Post Dispatch ! It is with integrity, pride, and a driven team of colleagues that we are able to call ourselves a Top Workplace. “It’s an honor to be recognized as a Top Workplace again in 2022. Our team’s selfless nature and dedication is truly inspirational and something I’m that I am honored to be a part of.” Brian Conway, St.

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4 Common Application Modernization Myths

Perficient Digital Transformation

In my last post on the Application Modernization Journey , we discussed the three questions organizations should ask before starting App Modernization Programs: the “Why, How, and What” App Modernization Programs help us to realize the benefits when they are executed well keeping the “Why” in target during every phase of the program.

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The Three Key Inputs You Need For B2B Marketing Planning

Forrester Digital Transformation

For a B2B annual marketing plan to be meaningful, marketing leaders need the right information — and to know how to find it.

Marketing 113
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Six lessons from Xander Schauffele’s sixth career PGA Tour title

Hyland

Xander Schauffele is one of the best golfers in the world. His resume — which in the last year has added an Olympic gold medal, a Ryder Cup championship and yet another top-five finish in the FedEx Cup — speaks for itself. The Hyland brand ambassador didn’t need to win the Travelers Championship to establish himself as one of the elite players on the PGA Tour.

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4 Reasons Why Global Payroll is the bedrock of EOR

Neeyamo

Recent analysis indicates that remote work is here to stay. By the end of 2022, 25% of all professional positions in North America will be remote , and opportunities for remote work will continue to increase through 2023. With the increase in remote work , accurate reporting and local labor law compliance are among the many aspects that factor into payroll calculations.

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Global Hiring Guide for Startups

Grow your startup beyond borders and boundaries. Global expansion is the ultimate goal for many startup founders. However, to successfully enter new markets and grow internationally, you need a sound and scalable global recruitment strategy. In this eBook, you’ll discover how you can gain a competitive edge over your business rivals through the latest technology, harnessing global contractors, and using a global employment platform.

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The benefits of long-tail keywords for SEO

Influx

SEO can get complicated, but it really comes down to one thing: keyword ranking. Keyword ranking refers to your website’s spot on the search results page for a particular search term. If you have a website, without a doubt you want to rank higher on search terms related to your business. It’s important to use a mix of short-tail keywords and long-tail keywords to improve your rankings because ranking higher means getting seen by more people and driving more traffic to the website which inevitabl

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Opportunity knocks for Europe’s digital consumer: Digital trends show big gains and new opportunities

McKinsey and Company

Despite still high digital adoption rates, our latest Digital Sentiment Survey finds that consumers are uncertain about the future. But clear opportunities for digital growth exist for companies that know where to look.

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Dive Deep into Different Reporting Options with PACE

Perficient Digital Transformation

Reporting is essential for timely and effective monitoring of contact center performance. Contact center dashboards provide managers, supervisors, and agents a detailed look at the current state of their contact centers. In this blog post, I will talk about the different reporting features that are available within PACE, such as Supervisor Dashboards with pre-configured templates, Agent Console Queue Metrics, Scheduled Reports, and PACE Data Connector capabilities.

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The McKinsey Crossword: Solstice | No. 81

McKinsey and Company

Sharpen your problem-solving skills the McKinsey way, with our weekly crossword. Each puzzle is created with the McKinsey audience in mind, and includes a subtle (and sometimes not-so-subtle) business theme for you to find. Answers that are directionally correct may not cut it if you’re looking for a quick win.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Perficient Releases Retail Starter Pack for Twilio Flex

Perficient Digital Transformation

Establishing and executing your customer-first promise can have an extreme impact on the customer experience, retail brand loyalty, and repeat business. However, to remain competitive you must continuously improve productivity, efficiency, and customer satisfaction to achieve long-term goals. Enabling your teams with easy and efficient ways to interact with customers can be expensive.

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How Mexico Manufacturing Supports the U.S. Manufacturing Industry

Ivemsa

Manufacturing in Mexico has been a successful, cost-effective strategy for many U.S. firms over the decades, especially as a competitive alternative to manufacturing in China. However, Mexico manufacturing also creates opportunities for U.S. operations in ways that may go unnoticed. In addition to the benefits of lower labor and production costs , the trade relationship between the two countries continues to grow stronger and serves as a boost to the U.S. economy.

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What Information Must Be Included in a TRACE Trade Report? (Part 5 of 6)

Perficient Digital Transformation

Because the purpose of TRACE is to help facilitate transparency in the U.S debt market, each TRACE trade report is required to contain the following information: . Committee on Uniform Securities Identification Procedures (CUSIP) number , or if a CUSIP number is unavailable at the time of execution, a similar numeric identifier. Examples include a mortgage pool number or a FINRA symbol.

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Don’t Be Afraid to Move the Rug! Seven Steps for Organizational Excellence

.orgSource

Consultants see everything—from organizations that make Dunder Mifflin look like a tight ship to associations that could teach us a thing or two. We focus attention on what the most successful groups do right. At.orgCommunity’s June 9 Innovation Summit, Kevin Ordonez,orgSource President and Managing Director of Digital Strategy, and I gave a presentation […].

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Top 7 Global Employment Challenges

The benefits of expanding internationally are endless, especially if you approach it the right way. However, there are pitfalls along the way that can slow down progress. Global expansion brings many opportunities for companies —business growth, brand-building in new markets, and access to diverse talent pools worldwide. However, international growth can come with challenges.

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5 Collection Call Strategies to Improve Your Net Promoter Score

Provana

IIn the post-pandemic credit and collections landscape, the Net Promoter Score (NPS) has become an "important-than ever" KPI and a benchmarking tool for customer satisfaction. Gauging your customers’ loyalty by measuring their willingness to recommend your agency to others, a poor NPS can negatively affect your business especially if you are planning to increase your account volume.

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Guide to Hiring in the Czech Republic

Globalization Partners

The Czech Republic is a small, upper-middle-income nation and a member of the European Union (EU). Its strategic trade location in the heart of Europe and ease of trading across make it a desirable hub for international business growth. As you build a team in the Czech Republic, you’ll need to become familiar with the country’s labor regulations and employment best practices.

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Employee Benefits Study – An India GCoE View

Zinnov

By Mohammed Faraz Khan, Partner, Zinnov; Priyanka Kumar, Engagement Manager, Zinnov; Rajat Dang, Project Lead, Zinnov; Dhananshu Manjhani, Consultant, Zinnov; Vaishali Gupta, Analyst, Zinnov. Talent is an organization’s most valuable asset, and the fulcrum of innovation, growth, and market strategy. Keeping this talent engaged, satisfied, and consistently fulfilled are key priorities for an organization’s success.

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Client Partners Resume Visits to Offshore Offices

AS White Global

We are excited to welcome back our client partners as they resume their visits to our offshore offices, after putting them on hold due to the pandemic. With the downgrading of local alert levels, some of our offshore team members have also resumed working onsite as well. Thanks to more relaxed travel restrictions, we look forward to meeting with our clients face-to-face once again but still keeping the appropriate safety measures in effect.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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How to Draw a Tech Startup Business Plan and Keep Up With It

SPD Load

Abraham Lincoln’s plan to chop a tree in six hours was to spend four hours sharpening the ax. If something as straightforward.

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Outsource Your Receivables Management

Magellan Solutions

Yes, you can outsource your Receivables Management! A good financial service keeps the business going. Right? As business owners, you are well aware that a solid financial system is the backbone of your business. Raising capital and turning it into revenue is the most crucial process, which makes it perfectly understandable for the need to have a flawless, organized collections system. .

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How Do International Businesses Leverages Call Centers in India?

Go4Customer

At this age, call centers in India are on-demand worldwide. What? How? Why? Yes, you heard correctly! This is because India has the highest educated workforce around the globe. Additionally, outsourcing call centers in India are cost-effective. These are the two primary reasons why almost every European and U.S. company wants to outsource their call center to India only.

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Hire a remote React Native developer

Groove Technology

According to PWC research, most businesses want to attract top-tier talent and then find ways to keep them. This is one of the top concerns that HR departments around the world have. Similarly, many businesses around the world have invested in various hiring models. Hiring a remote React Native developer, like hiring any other software engineer, is difficult.

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Global Hiring Guide: Top Emerging Fintech Hubs

The fintech industry is growing exponentially — in the first quarter of 2022, the sector saw a 182 percent increase in tech job growth. However, experts are warning that local candidates to fill those roles may become scarce in certain areas. In fact, according to a report from Korn Ferry, by 2030, more than 85 million jobs could go unfilled across three major industries: telecommunications, manufacturing, and technology.

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Cloud Run: Google Has Found Its Rhythm In The Serverless Computing Marathon

Zinnov

by Praveen Bhadada, Managing Partner, Zinnov; Sean Bouani, Partner, Zinnov; Naureen Fatima, Project Lead, Zinnov. The past three years have been very eventful and turbulent for the world, including the tech industry. We have seen a global pandemic, inflation, geopolitical unrest, climate change catastrophes, Mars exploration, chaotic stock markets, mass layoffs, real estate booms, and the futuristic advent of Metaverse.

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The Third Thing to Know When Looking to Replatform

Perficient Digital Transformation

If you follow the customer experience or marketing technology market with any regularity, you’ll notice platform vendors are always releasing newer versions of their systems. Sometimes those releases are very incremental changes such as small updates or fixes. However, major new features and capabilities are sometimes put into the market that will shake up the competition.