Turn Up Your Imagination
The Global Small Business Blog
JUNE 15, 2022
©iStock/dickcraft By force of habit, most executives tune down their imagination when strategizing. This is counterproductive, the authors of the article below argue. Instead, they offer an alternative: Design fiction. A design technique that immerses executives and employees deeply in various possible futures, it uses artifacts such as short movies, fictitious newspaper articles and imaginary commercials to generate transformation roadmaps.
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