Transforming the Way a Brand Communicates During a Global Pandemic and Afterwards
The Global Small Business Blog
AUGUST 27, 2021
©iStock/Tashatuvango With the upheaval the global pandemic has caused, not every brand has been able to adapt — especially in the way they communicate with their audiences. And it’s not about making an old plan fit the new mold; it’s about truly transforming the way a brand communicates. Some businesses perished, while small businesses emerged to cater to the needs of certain demographics under lockdown.
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