How to be where your customers are when it matters
Microsourcing
AUGUST 2, 2021
In a world where the battle for customers has never been more fiercely contested, it has never been more important for businesses to be in the right place at the right time to engage with them. A lot has been written about the ‘customer journey’ – the various steps a person takes on their path from problem or need to purchase solution and beyond – but it is not enough to simply know where your potential customers are.
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