Do You Need to Think Small To Succeed?
The Global Small Business Blog
OCTOBER 29, 2021
©iStock/wildpixel No way! After all, this blog is about going big and going big involves going global. Executive creative director of IMA Simon Long says: “Long ideas start to shape marketing post Covid-19. Seeing the world as consumers do, they don’t just last – they live. Designed to successfully balance short-term demands with long-term strategies.
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