Wed.May 10, 2023

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The Rise Of The Creator Economy: Creators Displace Advertising Paradigms

Forrester Digital Transformation

With more than 300 million creators worldwide, the creator economy has grown exponentially over the last several years and shows no signs of slowing down. Creators — individuals who make and monetize social media content — matter to brands because they wield the power to make ideas, trends, songs, or products go mainstream overnight.

Marketing 238
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Why Empathy Is Important In Call Centers

Redial

Call centers are a vital part of many businesses, providing a direct line of communication between customers and companies. However, working in a call center can be a challenging job. Employees must handle a high volume of calls, often dealing with frustrated or upset customers. Empathy is a crucial skill in these situations that can help call center employees to build better customer relationships and improve overall satisfaction.

professionals

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Three Key Actions Help B2B Marketers Synchronize Buying Signals To Put The Customer First

Forrester Digital Transformation

B2B audiences expect the same responsiveness and relevance in interactions with providers that they seek in their personal consumer interactions.

Marketing 246
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The art of data: Empowering art institutions with data and analytics

McKinsey and Company

A data-driven view of key metrics can help art organizations articulate value, reshape strategy, build resilience, and achieve operational excellence.

Analytics 136
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Generative AI! ChatGPT! Hold Up — Don’t Forget People And Process

Forrester Digital Transformation

The relentless focus on new technologies such as generative AI and ChatGPT in the news media, at conferences, and in vendor pitches obscures the bigger picture: Technology plays a supporting, not leading, role in enabling certain consumer experiences or marketing execution.

Marketing 214
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It’s (past) time to get strategic about DEI

McKinsey and Company

Companies have committed to being more diverse, inclusive, and equitable, but many struggle to make significant progress in these areas. Here’s how they can meet DEI ambitions—now and in the longer term.

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How agtech is poised to transform India into a farming powerhouse

McKinsey and Company

Technology is rapidly reshaping agriculture in India, creating investment opportunities, lifting up rural areas, and feeding the world.

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Leverage The Power Of B2B Brand Strategy For Your Organization’s Growth And Revenue Opportunities

Forrester Digital Transformation

Your organization’s brand matters — a lot — but marketing often fails to demonstrate how your brand contributes to revenue and growth. Frankly, it’s difficult to measure: Translating awareness, perception, and preference into solid metrics that excite and reassure other areas of the organization about marketing’s activity is challenging.

Marketing 130
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Prospective Hindsight (TED video)

The Global Small Business Blog

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TIER: M&A And CVC Are Shifting The Growth Narrative

Forrester Digital Transformation

Mergers and acquisitions (M&A), plus corporate venture capital (CVC), are shifting toward acquiring tech capabilities that give access to new markets.

Marketing 130
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Global Hiring Guide for Startups

Grow your startup beyond borders and boundaries. Global expansion is the ultimate goal for many startup founders. However, to successfully enter new markets and grow internationally, you need a sound and scalable global recruitment strategy. In this eBook, you’ll discover how you can gain a competitive edge over your business rivals through the latest technology, harnessing global contractors, and using a global employment platform.

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Azure VMware Solution: Connectivity (Part 1)

Perficient Digital Transformation

This is Part 1 of a two-part series on Connectivity for Azure VMware Solution (AVS). AVS can bridge the gap between your on-premises VMWare-based workloads and your Azure cloud investments. Read more about AVS, its use cases, and benefits in my previous blog article – Azure VMWare Solution: What is it? In this article, we’ll review network connections for integrating AVS into other Azure services and systems outside of Azure.

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Unlocking Seed Funding: the Benefits and Risks of SAFE Notes

inDinero

SAFE notes sound like an easy win. You issue a SAFE note to an investor and get financial support right when you need it. There is minimal back-and-forth negotiation and no debt obligations or loss of equity in the present. Sure, there are some strings attached. In exchange for their financing, the investor will own a certain percentage of your company at an unspecified future date.

Finance 96
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Survival through purpose: How Ukrainian businesses endured amid extreme uncertainty

McKinsey and Company

Ukrainian businesses that have survived and thrived in the face of an unforeseen Russian invasion offer lessons in resilience.

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What is Cloud FinOps?

Perficient Digital Transformation

What is FinOps? In today’s business world, companies are increasingly turning to cloud computing to power their operations. With the benefits of scalability, flexibility, and cost savings, cloud computing has become the go-to solution for businesses looking to stay competitive in today’s fast-paced marketplace. However, with the benefits of cloud computing come new challenges, particularly around financial management.

Finance 69
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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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The end of the COVID-19 public health emergency: What’s next?

McKinsey and Company

As a raft of federal COVID-19 support interventions and regulatory waivers expire, healthcare providers, payers, and other private stakeholders can respond strategically.

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IBM Launches Watsonx: A New Platform for Foundation Models and Generative AI

Perficient Digital Transformation

This week, IBM announced a new AI and data platform, Watsonx, at its annual Think conference. Watsonx is designed to help enterprises scale and accelerate the impact of the most advanced AI with trusted data. Watsonx will offer a studio, a data store, and a governance toolkit for building, tuning, and deploying foundation models and generative AI across any cloud environment.

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Transforming cutting-edge science into a business: Lessons from C1

McKinsey and Company

C1’s cofounder and CEO discusses the challenges he overcame in transitioning from “classical” internet businesses to climate tech.

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Create a Scheduled Task to Run PowerShell Script with Sitecore Task Scheduler

Perficient Digital Transformation

We learned about how to create a Sitecore task scheduler in the previous article Create a scheduled task in Sitecore. In this article, we will learn about to Sitecore task scheduler using PowerShell Script For Example, To unpublish some Sitecore items after a certain date at a certain time. consider, we have a PowerShell script to unpublish a few specific items based on any business logic.

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Top 7 Global Employment Challenges

The benefits of expanding internationally are endless, especially if you approach it the right way. However, there are pitfalls along the way that can slow down progress. Global expansion brings many opportunities for companies —business growth, brand-building in new markets, and access to diverse talent pools worldwide. However, international growth can come with challenges.

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Making modular construction fit

McKinsey and Company

Modular building systems could address many of the US construction industry’s current woes, but the sector needs to remodel itself first.

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Navigating Payroll Outsourcing Regulations

Paysquare

According to recent statistics, the global payroll outsourcing market is anticipated to grow at a CAGR of 4.4% between 2021 and 2026, owing to increased compliance requirements and the need for cost-effective solutions. The trend of adopting payroll outsourcing has gained significant momentum across companies of various sizes. However, it is crucial to note that the industry is subject to rigorous regulations, encompassing a multitude of rules and prerequisites that differ depending on the busin

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Stop Working in Silos through Improved Reporting

Aspirant

You use reporting to define success and determine if you achieved the results you set out to do. If each department looks at different reports with diverse metrics, how can you come to the same conclusion? Successful companies use one all-encompassing report to define their achievements.

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10 Levers Of Success To Build An Effective Center Of Excellence

Zinnov

Apple today, has a market cap of USD 2.74 Tn. But did you know that in 1979, Steve Jobs offered Xerox a pre-IPO investment in Apple, in exchange for a tour of their research facility, known as Xerox PARC. It was during this visit, that Jobs encountered the ‘mouse’ and ‘Graphical User Interface’ (GUI), and what happened next revolutionized the history of computing.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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2023 financial services market update

Microsourcing

Each year we get further away from the events of early 2020, and it gets easier to forget just how uncertain that period was. As the COVID-19 pandemic swept the world and governments closed borders, people stayed at home and businesses closed their doors, there were genuine fears we were about to witness an unprecedented crash as each day brought new headlines about plunging stocks, job losses and economic turmoil.

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Real People, Real Results From An Order Taking Call Center

Magellan Solutions

Business owners know the value of delivering excellent customer service and streamlining operations. One way to achieve these goals is by having a reliable order taking call center services system. We will discuss the importance of order taking call center services. We will also include why they are a profitable investment for businesses. This includes delivering notable services which improve customer satisfaction.

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Impact Sourcing – This is my story

Intelligent Sourcing

Sigma Connected provides career opportunities for the unemployed youth through its Impact Sourcing initiative, in partnership with Shadow Careers Three young adults who were previously unemployed tell us their story of how they found not only a career, but hope for their future, through Sigma Connected’s impact sourcing initiative. The post Impact Sourcing – This is my story appeared first on Intelligent Sourcing.

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Employee Benefits in France: A Guide to Mandatory and Common Benefits

Velocity Global

Hiring employees in France is an exciting growth strategy for global companies. However, foreign employers interested in engaging the local talent pool must have a firm grasp of France’s labor laws, which include administering mandatory benefits. Still, providing required entitlements to prospective employees isn’t enough to retain top talent. Companies must go beyond statutory benefits and provide supplemental rewards that fill gaps where mandatory benefits lack and help your French talent feel

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Global Hiring Guide: Top Emerging Fintech Hubs

The fintech industry is growing exponentially — in the first quarter of 2022, the sector saw a 182 percent increase in tech job growth. However, experts are warning that local candidates to fill those roles may become scarce in certain areas. In fact, according to a report from Korn Ferry, by 2030, more than 85 million jobs could go unfilled across three major industries: telecommunications, manufacturing, and technology.

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A Beginner’s Guide to Small Business Tax Deductions

inDinero

Tracking expenses and claiming all of the small business tax deductions you’re eligible for can add up to substantial savings, especially for start-ups that reinvest aggressively as they scale. But many entrepreneurs simply don’t know what deductions are available. This guide covers the basics of tax deductions for small businesses and startups, the deductions available, eligibility requirements by the IRS, and filing requirements.

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What Is Happening With BPO Mega-Consolidation?

Intelligent Sourcing

Peter Ryan leads a discussion on the recent wave of M&A activity in the BPO industry. What does it mean for CX innovation and diversity in the industry? Listen here This emergency CX Files features these speakers joining Peter from his base in Montreal, QC, Canada: Anne Bibb Founder and CEO, Remote Evolution Dallas, TX, […] The post What Is Happening With BPO Mega-Consolidation?

BPO 52
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Meet ScaleHub’s new Business Development Manager EMEA: Alban Roussy

ScaleHub

ScaleHub is thrilled to welcome Alban Roussy as the new Business Development Manager (BDM) for the EMEA Sales Team. With over five years of experience in software and tech business development roles, Alban brings a wealth of expertise and knowledge to our growing team.

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How Much Does it Cost to Hire a Node JS Developer? [Step-by-Step Guide]

SPD Load

Are you a product manager, technology director, or startup founder wondering about the cost of hiring ReactJS developers? If your answer is.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.