Tue.Oct 18, 2022

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The B2C CMO’s Environmental Sustainability Blueprint

Forrester Digital Transformation

Despite the massive opportunity in today’s green market, many B2C CMOs don’t know where to start. Learn the six keys to activating sustainability in your B2C marketing and communications.

Marketing 244
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Build a Global Brand That Reaches a Wider Audience Via Ecommerce

The Global Small Business Blog

©iStock/Chainarong Prasertthai Alexis Jae's family has been in the jewelry business for more than 75 years. When she entered her family's occupation, she started her own business, Alexis Jae, by establishing an ecommerce website via Shopify, allowing her company to reach a much larger audience with its jewelry staples such as gold hoop earrings and statement necklaces.

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Introducing The Green Market Revolution

Forrester Digital Transformation

The green market revolution gives businesses an historic opportunity for new environmentally sustainable products and services for everything. Learn more in this blog post.

Marketing 246
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8 Tips For Help Desk Staff To Turn Customer Complaints Into A Lead

31 West

Businesses grow based on the acceptability of products and services. With more customers turning to your business, a brand develops. Hence, customer satisfaction is always crucial as their complaints are vital. Research indicates that customers share their good experiences with two or three people. And they will tell ten to twelve others if they receive poor service.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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What Crashing My Bike Taught Me About Cybersecurity Incident Response

Forrester Digital Transformation

(special thanks to my colleague Jess Burn who assisted with this blog) Faithful readers of my infrequent Forrester blog posts might remember my penchant for using analogies to discuss specific cybersecurity issues. I am pleased to continue that tradition, so I am going to discuss how crashing a bike is relevant to cybersecurity incident response. […].

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Power spike: How battery makers can respond to surging demand from EVs

McKinsey and Company

As the auto market embraces electric vehicles, battery demand is soaring. Bold moves in gigafactory construction, supply chain strategy, and talent acquisition can help industry players get ahead.

Marketing 131

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Reshaping retail banks: Enhancing banking for the next digital age

McKinsey and Company

The current model of universal retail banking is unsustainable over the long term. To thrive, banks need to reinvent themselves, focusing on businesses where they can achieve and extend market leadership in the new digital world.

Banking 105
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The Green Market Revolution Will Totally Transform How We Make Things

Forrester Digital Transformation

The green market is not just about risk or renewable energy. Decarbonization will impact everything we do, including how we make things. Learn how new materials, techniques, and mindsets will drive positive climate action.

Marketing 130
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How Can a Telemarketing Call Center Shape the Future of MSMEs?

Magellan Solutions

How Can Telemarketing Call Center Shape Help MSMEs? Have you ever wondered what is the importance of a telemarketing call center in the Micro, Small, and Medium Enterprises (MSMEs)? . According to the Congressional Policy and Budget Research Department (CPBRD) , the MSMEs are considered as the backbone of the Philippine economy. The latest data (2019) presented by the Philippines Statistics Authority (PSA) noted that out of 1,000,506 business enterprises in the Philippines, 99.5% (995,745) are M

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Five Findings from Forrester’s Digital Experience Review of Retail Mobile Sites

Forrester Digital Transformation

More than half of US online adults use smartphones to research and purchase products and services, making retail mobile websites an integral part of the shopping journey. In our newly published The Forrester Digital Experience Review™: US Retail Mobile Sites, Q4 2022, we reviewed the mobile websites of 10 retailers to find out how effectively […].

Retail 130
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Global Hiring Guide for Startups

Grow your startup beyond borders and boundaries. Global expansion is the ultimate goal for many startup founders. However, to successfully enter new markets and grow internationally, you need a sound and scalable global recruitment strategy. In this eBook, you’ll discover how you can gain a competitive edge over your business rivals through the latest technology, harnessing global contractors, and using a global employment platform.

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The Ultimate Guide to Salesforce AppExchange

Perficient Digital Transformation

Every company has different processes, so the Salesforce platform frequently needs to be customized or integrated with custom solutions and third-party apps to incorporate business-specific needs that the platform and its modules do not cover. Salesforce AppExchange was created with this viewpoint in mind. What exactly is Salesforce AppExchange? When it comes to Salesforce Ohana members, AppExchange is like our Amazon.

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The Green Market Revolution Encompasses The Hundreds Of Billions Needed For Climate Adaptation

Forrester Digital Transformation

Adapting to the new reality of climate change will mean massive investment from governments and corporations. Here’s nine categories where that investment should go.

Marketing 130
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McKinsey supports global industry in driving decarbonization

McKinsey and Company

At a B20 side event in Indonesia, “Technology and market innovation for decarbonization,” McKinsey’s Martin Santoso laid out the firm’s contributions.

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Global Green Finance Saw Record Growth In 2021, Exceeding US$720 Billion

Forrester Digital Transformation

Find out why financial services firms have launched a wide array of green finance products and experiences recently and what the future outlook is for the market.

Finance 130
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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Giga-scaling low-carbon batteries: A chat with Northvolt CEO Peter Carlsson

McKinsey and Company

As global demand for low-carbon batteries accelerates, Northvolt’s CEO plans to scale a sustainable and profitable business at record speed.

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North American Firms Are Filling Roles But Flail On Climate Action

Forrester Digital Transformation

Learn the two key differences in the sustainability goals of the top 50 North American corporations as compared to peers in other geographies.

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3 Ways to Improve Your AEM Training

Perficient Digital Transformation

Do you have a shiny new AEM system? If so, perhaps you’re curious about adoption strategies that will empower your end users. Or maybe you have an AEM system that isn’t brand new, but your users can’t remember how to fully use your instance? Sounds like you need more training! But who has time to constantly train users or send detailed updates about AEM that no one is going to read?

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The US Shopper And Environmental Sustainability: Are Consumers Really Eco-Conscious?

Forrester Digital Transformation

Learn how US consumers’ attitudes and behaviors are impacting their environmentally sustainable shopping habits.

Retail 130
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Top 7 Global Employment Challenges

The benefits of expanding internationally are endless, especially if you approach it the right way. However, there are pitfalls along the way that can slow down progress. Global expansion brings many opportunities for companies —business growth, brand-building in new markets, and access to diverse talent pools worldwide. However, international growth can come with challenges.

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Building resilience in the face of rising inflation

McKinsey and Company

Few chief executives have faced the challenge of leading a company through an inflationary spike like today’s. How can CEOs guide their management teams, employees, boards, and a wide range of external stakeholders through this period? Partner Mahima Chugh outlines the five levers companies can take to stay resilient amid volatility.

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In Just Two Years, The Environmental Sustainability Action Of Top Companies Has Leapt Ahead

Forrester Digital Transformation

Learn how the sustainability goals of the Fortune Global 200 firms have changed in the past two years.

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The McKinsey Crossword: U2 | No. 98

McKinsey and Company

Sharpen your problem-solving skills the McKinsey way, with our weekly crossword. Each puzzle is created with the McKinsey audience in mind, and includes a subtle (and sometimes not-so-subtle) business theme for you to find. Answers that are directionally correct may not cut it if you’re looking for a quick win.

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5 Female EHS&S Execs Leading Global Companies

Perillion

Women in EHS&S represent a largely untapped pool of talent — one that can help solve a critical skills shortage and bring new ideas, experiences, and perspectives to the field.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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What is the imperative for resilience in Asia?

McKinsey and Company

Bob Sternfels, McKinsey’s Global Managing Partner, elaborates on the imperative for resilience in Asia and why it’ll be key for companies to thrive in this era of volatility.

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The Rubik’s Cube Approach to Designing Your Service Provider Portfolio | Webinar

Everest Group

ON-DEMAND WEBINAR. The Rubik’s Cube Approach to Designing Your Service Provider Portfolio. In the current outsourcing climate, organizations need to consider an evolving mix of providers, locations, and internal sites for service delivery. While adding new suppliers may feel counter to the traditional goal of supplier consolidation for lower prices, it may be critical today to balance talent availability, supply risk, and costs.

Design 52
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Black Friday marketing strategies to use in 2022

Influx

The term ‘Black Friday’ originated in Philadelphia in the ‘50s and was used by police officers to describe downtown retail store crowds the day after Thanksgiving. When retailers adopted Black Friday, they depended on holiday shopping to put them “back in the black.” Being back in the black means earning profit instead of operating at a loss or “being in the red.”.

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A Technology Assessment Connects Intention and Ability

.orgSource

Do you have a friend whose house looks like it belongs to neat freak Felix Unger, but the closets and drawers are clearly owned by lovable slob Oscar Madison? This Odd Couple disconnect happens to even savvy digital organizations. My writing about digital leadership often focuses on values and attitudes. But attention to the infrastructure’s […].

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Global Hiring Guide: Top Emerging Fintech Hubs

The fintech industry is growing exponentially — in the first quarter of 2022, the sector saw a 182 percent increase in tech job growth. However, experts are warning that local candidates to fill those roles may become scarce in certain areas. In fact, according to a report from Korn Ferry, by 2030, more than 85 million jobs could go unfilled across three major industries: telecommunications, manufacturing, and technology.

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ARTIFICIAL INTELLIGENCE: WHY IS IT IMPORTANT NOW?

comeMakeit

And I…am…Iron Man. SNAP Like that, the iconic Marvel Comics character saved the world in Avengers Endgame. The character’s assistant was Jarvis, the Artificial Intelligence tool that Tony Stark had built for himself. Jarvis played a vital role in Iron Man’s journey by always assisting him, improving his knowledge of the surroundings, keeping him updated on the happenings around the world, processing information on his behalf, and giving him only the necessary intelligence.

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Teamwork makes the dream work: how important is it to build a team-centric culture?

Wirtek

"Teamwork makes the dream work," "Alone we can do so little, together we can do so much" - there are many teamwork related quotes that we hear all the time. But do people still believe in building strong teams? Or is this just rhetoric derived from TED talks, HR objectives, and student organizations? For any company, its people are its foundation. And you need to strengthen and reinforce your foundation constantly, right?

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RPA vs AI – Differences you need to know

Serigor Inc

RPA vs AI – Differences you need to know. RPA or Robotic Process Automation is a technology or process that works by making a software bot copy human actions. This may sound similar to Artificial Intelligence, and it should as RPA is a part of AI as a whole, but if you look at their exact definitions and their roles you would see how RPA and AI differ from each other.

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ScaleHub named FOCUS Growth Champion for third consecutive year

ScaleHub

Yet again, ScaleHub is honored to be named a FOCUS Growth Champion 2023 by FOCUS Magazine and Statista —and we’re proud to receive this distinction for the third year in a row! This recognition is awarded to the 500 fastest-growing companies in Germany. We are thrilled to have made it onto this prestigious list once again as a key growth player in both the data tech industry and the economy at large.

Sales 52
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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.