Japan Airlines (JAL): Ready for Takeoff Post Pandemic
The Global Small Business Blog
NOVEMBER 29, 2022
©iStock/Teka77 When the pandemic hit, the global marketing team at Japan Airlines (JAL) saw its budget disappear overnight. They saw the whole thing disappear. Poof. There wasn't a whole lot to promote during the pandemic – back then JAL was operating between the US and Southeast Asia, routes without any stops in Japan itself. Back in 2019, the airline’s plan was to streamline its global marketing efforts across regions, develop a more integrated approach to marketing, introduce new marketing-re
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