Tue.Jan 24, 2023

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Putting the Revenue in Marketing Technology

Forrester Digital Transformation

As B2B marketing continues to evolve, addressing shifts in buyer behavior has become a top priority for marketing leaders. These shifts, driven by the proliferation of data, include the rise of buying groups and the preference for self-guided, anonymous or pseudonymous buying journeys.

Marketing 225
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A Full Stack Global HR Platform

The Global Small Business Blog

©iStock/gorodenkoff Easing the HR burdens that come with running any business, let alone those with employees outside of the U.S., is critical in a time when budgets and well-being are top of mind. On-boarding is a crucial area for employers to consolidate technology, especially when hiring a mixed population of contractors and full-time hires. The Deel HR platform, considered a full stack global HR platform, streamlines this process by utilizing Google Suite.

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TIER: Use Forrester’s Tech Insights And Econometric Research To Succeed In 2023

Forrester Digital Transformation

To help execs prepare for 2023, we just published a new report, Use Forrester’s Tech Insights And Econometrics Research To Plan For 2023, to give insight into what labor, investments, budgets, and productivity will look like this year.

Research 130
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From tailwinds to crosscurrents: Resilient growth in wealth management

McKinsey and Company

A decade of favorable macroeconomic conditions and relatively easy growth has ended, signaling a new urgency for US wealth managers to rethink operating models and reenergize growth.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Large Asia Pacific Firms Are Ramping Up Sustainability Action – But Need To Move Faster

Forrester Digital Transformation

Over the past 12 months, large firms in Asia Pacific have accelerated environmental sustainability action, forging ahead even as regional inconsistencies continued to hinder progress. But the pace of change must accelerate further.

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Embedded Finance: Bolstering Brand Experiences

Perficient Digital Transformation

In the first blog in this series, Getting Started On Embedded Finance , we defined embedded finance and took a high-level look at the goals and strategy a firm should take at the outset of its modern embedded finance journey. In this blog, we will look at how a non-banking company can offer bank-like perks to its clients and workers. When a non-financial firm offers embedded banking, they offer a branded checking account to hold funds and make payments for the betterment of the company and it

Finance 111

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B2B Ecommerce Winning Strategies

Perficient Digital Transformation

Ecommerce Growth in the B2B Space We partnered with Adobe in a Digital Commerce 360 survey of 150 B2B commerce business leaders to find out what the top growth priorities are. The survey explored and revealed the B2B commerce priorities and challenges that stood out most —expanding into new markets, commerce personalization, and dissecting ecommerce platforms.

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Women in tech: The best bet to solve Europe’s talent shortage

McKinsey and Company

To remain competitive in technological growth and innovation, Europe must recruit and retain women for the fastest-growing tech roles of the foreseeable future.

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Why Good User Experience Design is More Important Than Your Technology

Perficient Digital Transformation

In the world of digital product design and development, user experience (UX) is becoming increasingly important. While technology is an important aspect of any digital product, it is ultimately the user experience that determines whether a product is successful or not. In 2023, we can expect to see UX take center stage in the design and development process, as companies increasingly focus on creating products that are intuitive, easy to use, and enjoyable for their users.

Design 64
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Travel Disruptors: Sonder’s Francis Davidson on the future of hospitality

McKinsey and Company

The inaugural installment of the Travel Disruptors series spotlights an accommodations company that wants to use design and technology to build a better-traveled world open to all.

Design 74
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Global Hiring Guide for Startups

Grow your startup beyond borders and boundaries. Global expansion is the ultimate goal for many startup founders. However, to successfully enter new markets and grow internationally, you need a sound and scalable global recruitment strategy. In this eBook, you’ll discover how you can gain a competitive edge over your business rivals through the latest technology, harnessing global contractors, and using a global employment platform.

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The Ultimate Guide to Understanding and Implementing API Gateways for Product Platforming and Integration

comeMakeit

In the podcast on platforms and products that we recently published, Kiran Madhunapantula, the COO of coMakeIT, emphasized the need for collaborative innovation. He reiterated that product and platform makers should realize that innovations can stem from outside their entity and should build platforms that can make it possible. Such collaborations extend the features of a product or a platform and can help it reach a wider consumer base.

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Markets versus textbooks: Calculating today’s cost of equity

McKinsey and Company

Inflation is high and interest rates are climbing. But if you think the real cost of equity rises in lockstep with government bond yields, think again.

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CFO Dive, “CFOs must stay disciplined on tech spend,”

The Hackett Group

When it comes to tech spending, finance heads should keep their focus on business needs first and transformation second. With insights from The Hackett Group’s Shawn Fitzgerald. The post CFO Dive, “CFOs must stay disciplined on tech spend,” appeared first on The Hackett Group.

Finance 52
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Crisis Management – How to Prepare for the Worst

Anexa

Businesses always face the possibility of experiencing a crisis that could significantly impact their operations and reputation. Crises could range from natural disasters and cyber-attacks to financial scandals and public relations mishaps. Therefore, it’s essential to have a crisis management plan in place to minimize the negative impact of any crisis.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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TechTarget, “HR budgets, tech spending will be flat this year,”

The Hackett Group

HR tech spending will increase slightly, although some investments may be harder to track. The post TechTarget, “HR budgets, tech spending will be flat this year,” appeared first on The Hackett Group.

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Flexible Workspaces: How Offering Flexible Workspaces Helps Build Better Teams

Velocity Global

In a global economy, attracting and retaining top talent is essential for companies competing on an international stage. One way to give your company a competitive edge is to offer a flexible workspace that meets the needs of today’s distributed workforce. Below is a look at how offering flexible workspace solutions helps global employers attract and retain top talent across borders.

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The Ultimate Guide to Understanding and Implementing API Gateways for Product Platforming and Integration

comeMakeit

In the podcast on platforms and products that we recently published, Kiran Madhunapantula, the COO of coMakeIT, emphasized the need for collaborative innovation. He reiterated that product and platform makers should realize that innovations can stem from outside their entity and should build platforms that can make it possible. Such collaborations extend the features of a product or a platform and can help it reach a wider consumer base.

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Putting innovation into action

Hyland

One of the unequivocal things that the post-COVID-onset environment for transformational change has taught us is that it’s imperative for initiatives to be able to demonstrate to the business (quickly and clearly) the value that they bring, to whom and how much. (The old “when” part of those questions is pretty much a given these days: i.e. it’s now , or at least as soon to now as is practicable. ) But when attempting to apply this to innovation activities — which may promise benefits on a longe

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Top 7 Global Employment Challenges

The benefits of expanding internationally are endless, especially if you approach it the right way. However, there are pitfalls along the way that can slow down progress. Global expansion brings many opportunities for companies —business growth, brand-building in new markets, and access to diverse talent pools worldwide. However, international growth can come with challenges.

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Why GBS Change Management is the Key to Added Value and ROI | Webinar

Everest Group

Live Webinar Why GBS Change Management is the Key to Added Value and ROI January 24, 2023 | 9 a.m. CST | 10 a.m. EST | 3 p.m. GMT | 8:30 p.m. IST Change management is a work in progress for most Global Business Services (GBS) organizations. For stakeholders and users alike, the learning curve that follows the move to a GBS platform can be substantial.

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Top Tips for Hiring College Graduates

Globalization Partners

Toward the end of their studies, soon-to-be college graduates must carefully consider what their next step will be — an internship, a part-time job, a full-time job, gig work, or some may decide to take a break to travel or work abroad. The last few years have been particularly difficult for students due to uncertain job markets. According to a survey released by Monster , nearly half of 2020 graduates in the U.S. were still searching for their next opportunity in 2021 — almost a year past their

Jobbing 52
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The Promising Future of AI Translation in CXM | Blog

Everest Group

Driven by new technological innovations, Artificial Intelligence (AI) translation holds the promise to reshape the customer experience by transforming conversation channels, increasing agent efficiency, and reducing the need for language specialist talent. Read on to learn about the potential for the CXM industry as well as the obstacles that need to be overcome before AI platforms can eventually replace human agents.

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The McKinsey Crossword: It’s a Formality | No. 112

McKinsey and Company

Sharpen your problem-solving skills the McKinsey way, with our weekly crossword. Each puzzle is created with the McKinsey audience in mind, and includes a subtle (and sometimes not-so-subtle) business theme for you to find. Answers that are directionally correct may not cut it if you’re looking for a quick win.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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Putting innovation into action

Hyland

... The post Putting innovation into action appeared first on The Hyland Blog.

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Breaking The Green Market Opportunity Down Into Segments

Forrester Digital Transformation

There is no single green or sustainable consumer. Learn the value of segmenting your customer base by their green purchasing habits.

Marketing 240
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AEM as a Cloud Service – Top 10 Architectural Changes

Perficient Digital Transformation

AEM as a Cloud Service delivers personalized, content-led experiences for customers, allowing businesses to expand. With rapid time-to-value, cloud-native solutions can be tailored to meet ever expanding business requirements. From on-premises to cloud a lot has changed. Let’s discuss 10 architectural changes within AEM as a Cloud Service. 1. Asset Processing In older versions of AEM, asset processing was done at author instance level which consumes a lot of CPU, memory, and impacts performance.

Service 64