Firms Struggle To Embed Sustainability In Customer Journeys
Forrester Digital Transformation
JULY 5, 2022
CX leaders can ensure that sustainability is more than just good words and intentions by weaving their firm’s sustainability goals into customer journeys as they unfold. But many CX pros miss the opportunity because they: Fail to make sustainability real. In countries like France and Italy, a growing number of organizations are clarifying their purpose […].
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