Forrester Digital Transformation
OCTOBER 26, 2021
En?2022, les marques se tourneront vers leurs équipes Expérience Client (CX) pour mieux naviguer dans le sillage tourmenté de la pandémie, s'adapter à la «?nouvelle normalité?» et gérer les attentes et les émotions des clients autour d'enjeux aussi variés que l'accélération et la saturation numériques, le développement durable et la confidentialité. .
The Global Small Business Blog
OCTOBER 26, 2021
©iStock/AndreyPopov Both are spending money right now. That is, plumbers and Gen Zers. AmEx said that card acquisitions hit a record level in the third quarter for U.S. small-business and consumer Platinum and Gold cards. The company noted that goods-and-services spending by global small- and medium-size enterprises in the third quarter was 21% above the same period in 2019, before the pandemic, compared with a 4% currency-adjusted rise for billed business overall.
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Forrester Digital Transformation
OCTOBER 26, 2021
Before March of 2020, “supply chain issues” was a term we’d hear after a natural disaster or labor strike – that all ended the moment we ran out of toilet paper. Unquestionably, the supply chain crisis has been a secondary theme of the pandemic, one that continues to escalate. For the 15 months since the […].
Perficient Digital Transformation
OCTOBER 26, 2021
We are thrilled to announce that Perficient and Genesis Healthcare System have been selected as a 2021 Acquia Engage Award winner in the Best of Both World’s Category. Winners were chosen by a panel of judges that evaluated based on functionality, integration, performance, and overall experience. Our project won the following award: . “Best of Both Worlds: We want to recognize organizations making the most of both Marketing Cloud and Drupal Cloud.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Forrester Digital Transformation
OCTOBER 26, 2021
Forrester predicts more change in 2022 across CX, EX, technology, and marketing. Get a sneak peek at five of Forrester's 2022 predictions, and then download our guide to help inform your 2022 strategy.
Perficient Digital Transformation
OCTOBER 26, 2021
At Perficient, you have the power to make an individual difference and a collective impact on the world.?You will?work with professionals, strategists, engineers, designers, and developers who roll up their sleeves and dive in to help our clients, our?communities, and one another.?. Megan Glasow , a director on the Salesforce team based in Fargo, ND, is a wonderful example of someone who uses her passion and drive to support her team, fellow Perficient colleagues, and the local Fargo community.
Global Sourcing Brief brings together the best content for outsourcing professionals from the widest variety of industry thought leaders.
McKinsey and Company
OCTOBER 26, 2021
The Greater Boston Food Bank’s $5 million reinvention as a digital-first enterprise has one overriding goal—to put more of its resources toward ending hunger.
Forrester Digital Transformation
OCTOBER 26, 2021
Forrester sees 2022 as a tale of two B2C CMOs: Some will be sidelined by the likes another chief “something” officer. However, elite CMOs (those with data, martech, customer experience, and product chops) will capitalize on this moment in time to duly expand their remit across the marketing mix.
Microsourcing
OCTOBER 26, 2021
When historians reflect on the COVID-19 pandemic in years to come, they will have a wealth of social phenomena to analyze. The impact of lengthy lockdowns on mental health. The evolution of office environments due to a rise in remote working. The role of social media in fueling conspiracy theories and the delicate balancing act of public health versus economic realities.
Forrester Digital Transformation
OCTOBER 26, 2021
Photo copyright Abhinav Sunil “How do we get started in measuring sustainability metrics?” “What metrics do we measure?” “How should we report our sustainability current state and actions into CDP and other templates?” These are among the most frequent questions we hear from clients who are at the beginning stage of sustainability maturity. The secret […].
Advertiser: G-P
Grow your startup beyond borders and boundaries. Global expansion is the ultimate goal for many startup founders. However, to successfully enter new markets and grow internationally, you need a sound and scalable global recruitment strategy. In this eBook, you’ll discover how you can gain a competitive edge over your business rivals through the latest technology, harnessing global contractors, and using a global employment platform.
Velocity Global
OCTOBER 26, 2021
DENVER, October 26, 2021 —. Hall joins 7-time worldwide champ Billy Horschel as a global brand ambassador. Velocity Global today announced a partnership with 4-time Advocates Pro Golf Association (APGA) Tour champion Kevin Hall. Hall competes on the APGA Tour in addition to Korn Ferry Tour and PGA TOUR appearances. He joins 6-time PGA TOUR champion and recent European Tour BMW PGA Champion Billy Horschel as a brand ambassador for Velocity Global.
Forrester Digital Transformation
OCTOBER 26, 2021
COVID-19 has put far greater emphasis on sustainability as a corporate social responsibility and business resiliency as a board-level priority. Globally, most firms now acknowledge the need to undertake climate action and improve their environmental sustainability performance. But APAC firms are still very far apart in terms of what practices to implement and how aggressively […].
.orgSource
OCTOBER 26, 2021
Digital Strategies Deliver the Goods If an abrupt pivot wasn’t part of your previous business experience, it’s on your radar now. One of my personal pandemic resets taught me that sometimes a sudden challenge is also an “aha moment”. Of the many shifts in strategy.orgCompanies made over the last year,orgCommunity’s approach to sponsorship […].
Forrester Digital Transformation
OCTOBER 26, 2021
Retrouvez quelques prédictions de Forrester destinées aux entreprises, aux directeurs du marketing, aux directeurs de l’informatique et aux professionnels de l’expérience client basés en Europe à l’horizon?2022.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
McKinsey and Company
OCTOBER 26, 2021
Widespread adoption of cloud technology across Polish companies and public institutions could generate value equivalent to 4 percent of Poland’s annual GDP by 2030.
Forrester Digital Transformation
OCTOBER 26, 2021
Im kommenden Jahr können europäische Technologie-Führungskräfte mit einer geringeren Volatilität als 2021 rechnen, aber einfach wird es trotzdem nicht. Erfahren Sie mehr zu den Prognosen, die sich auf die Planung der europäischen Technologieführer auswirken werden.
McKinsey and Company
OCTOBER 26, 2021
Sharpen your problem-solving skills the McKinsey way, with our weekly crossword. Each puzzle is created with the McKinsey audience in mind, and includes a subtle (and sometimes not-so-subtle) business theme for you to find. Answers that are directionally correct may not cut it if you’re looking for a quick win.
Forrester Digital Transformation
OCTOBER 26, 2021
L'avenir que nous envisagions il y a seulement deux ans n'a pas changé, mais il est devenu notre présent. beaucoup plus rapidement que prévu. Retrouvez trois tendances 2022 pour les marketers B2C dans ce billet de blog.
Advertiser: G-P
The benefits of expanding internationally are endless, especially if you approach it the right way. However, there are pitfalls along the way that can slow down progress. Global expansion brings many opportunities for companies —business growth, brand-building in new markets, and access to diverse talent pools worldwide. However, international growth can come with challenges.
McKinsey and Company
OCTOBER 26, 2021
Growth for all, growth for good. Here, we offer a proposal for business, government, and society leaders.
Forrester Digital Transformation
OCTOBER 26, 2021
In 2022, brands will look to customer experience teams to help them navigate their way through the pandemic. Find out more.
Perficient Digital Transformation
OCTOBER 26, 2021
It’s time for the Healthcare Internet Conference (HCIC) , reconvening in person Nov. 2-4, 2021, at The Cosmopolitan Las Vegas Resort. The HCIC experience aims to help healthcare teams refocus marketing and digital efforts while lifting up their team and organization after a tough year. The 25th Annual Healthcare Internet Conference is the premier Fall forum to reconnect, re-energize and once again, learn from one another.
Forrester Digital Transformation
OCTOBER 26, 2021
Discover Forrester’s most important predictions that will impact European technology leaders’ planning for 2022.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
McKinsey and Company
OCTOBER 26, 2021
For Plaid’s operating chief, the future of payments will be built on increasing transparency for both customers and the banks and fintechs seeking to serve them.
Forrester Digital Transformation
OCTOBER 26, 2021
In 2022, expect big investments in productivity, sustainability, and new regulations. Read more.
McKinsey and Company
OCTOBER 26, 2021
Making start-ups Germany’s next economic powerhouse.
Forrester Digital Transformation
OCTOBER 26, 2021
Find out what Forrester predicts for insurance companies in 2022 and beyond.
Advertiser: G-P
The fintech industry is growing exponentially — in the first quarter of 2022, the sector saw a 182 percent increase in tech job growth. However, experts are warning that local candidates to fill those roles may become scarce in certain areas. In fact, according to a report from Korn Ferry, by 2030, more than 85 million jobs could go unfilled across three major industries: telecommunications, manufacturing, and technology.
McKinsey and Company
OCTOBER 26, 2021
The changes that emerged during the lockdown are persisting. Postpandemic trends have five strategic ramifications.
Perillion
OCTOBER 26, 2021
Next time an Amazon package arrives at your door or Waste Management picks up your trash, it could be in an electric vehicle.
Magellan Solutions
OCTOBER 26, 2021
These are the pros and cons of outsourced technical support that you should know. In the modern business landscape, outsourced technical support is a necessity. Nowadays, IT outsourcing often involves the following: Software development, . Remote e-commerce processes. Data management. Application design, development and maintenance. Cloud and networks management.
IBM Services
OCTOBER 26, 2021
Political, business and community leaders across the spectrum will gather at Glasgow’s COP26 in November to discuss and accelerate action towards the goals of the Paris Agreement and the UN Framework Convention on Climate Change. Challenges with natural resources are extensive, but there is one abundant resource at hand to help – data. With collaboration and authentic leadership, data offers the greatest aid in meeting sustainability goals. .
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
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