The B2B CMO And Marketing Operations: A Symbiotic Relationship
Forrester Digital Transformation
OCTOBER 13, 2022
CMOs and marketing operations teams benefit greatly by partnering and working together.
Forrester Digital Transformation
OCTOBER 13, 2022
CMOs and marketing operations teams benefit greatly by partnering and working together.
The Global Small Business Blog
OCTOBER 13, 2022
©iStock/hapabapa TikTok has been intensifying competition with Meta and other rivals, luring younger users as well as popular influencers. Now it appears to be deepening its foray into e-commerce with plans to operate its own warehouses in the United States — the kind of packing and shipping facilities more associated with Amazon or Walmart than the social media platform best known for addictive short videos.
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Forrester Digital Transformation
OCTOBER 13, 2022
There’s no one-size-fits-all approach to digital team org structure. Instead, digital leaders should align to three critical capabilities as they build out their organizational structure.
McKinsey and Company
OCTOBER 13, 2022
Winners are already emerging in the race to provide banking and payments infrastructure for embedded finance, but incumbents and new entrants still have time to claim a share of this dynamic market.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Forrester Digital Transformation
OCTOBER 13, 2022
Meta hosted its Meta Connect event virtually on October 11. Here are a few key announcements and my analysis from a consumer perspective.
McKinsey and Company
OCTOBER 13, 2022
Digital payment transactions are skyrocketing in emerging markets as innovations proliferate. Banks, fintechs, and telecom companies must quickly develop their strategy to compete for market share.
Global Sourcing Brief brings together the best content for outsourcing professionals from the widest variety of industry thought leaders.
McKinsey and Company
OCTOBER 13, 2022
With central banks increasingly exploring central bank digital currencies (CBDCs), now is the time for commercial banks to establish their role in a fast-changing landscape.
Magellan Solutions
OCTOBER 13, 2022
Content Moderator: Who Are They? Have you ever wondered why a content moderator is on demand today? . User-generated content (UGC) is a big reason why the digital world is constantly changing and adapting. In digital marketing, content moderation is a service that brands, and companies use a lot to improve their online reputation. Most consumers today are more willing than ever to put a lot of stock in what other people say and do.
McKinsey and Company
OCTOBER 13, 2022
In Mexico’s workforce, the COVID-19 pandemic had more impact on women than on men. The experience suggests how flexibility, hybrid working, and effective communication can benefit everyone involved.
Serigor Inc
OCTOBER 13, 2022
What is Digital Transformation and how it’s benefiting enterprises. Digital Transformation is a mixture of Digitalization and Digitization. It is a process of incorporating digital technologies into a company or business’s day-to-day process, productivity, strategies and product development. With a very basic goal of turning a business digital, by handing it tools like cloud computing, AI, applications, CRM, or simply a website or application to reach prospective customers, Digital Transfo
Advertiser: G-P
Grow your startup beyond borders and boundaries. Global expansion is the ultimate goal for many startup founders. However, to successfully enter new markets and grow internationally, you need a sound and scalable global recruitment strategy. In this eBook, you’ll discover how you can gain a competitive edge over your business rivals through the latest technology, harnessing global contractors, and using a global employment platform.
McKinsey and Company
OCTOBER 13, 2022
Awareness of the value of gender equity is spreading, but much work remains to establish gender parity in Mexico’s workplaces. Research suggests which initiatives have an impact.
Velocity Global
OCTOBER 13, 2022
Get to know Anja Koltes, our Senior Manager of Corporate Affairs. Anja joined the Velocity Global team earlier this year, and within the first month, she unexpectedly needed to fly home to Germany to be with her sick parents. Anja’s a Denver local, and when she first joined the team, she was excited to continue working from home—something she’d already been doing for many years.
McKinsey and Company
OCTOBER 13, 2022
Ken Wee, chief strategy officer at Activision Blizzard, says despite the explosion of the market addressable by the metaverse, a true unlock has yet to occur to draw in a larger non-game-endemic audience. An edited version of the conversation from our ‘Value creation in the metaverse’ report follows.
Velocity Global
OCTOBER 13, 2022
Nonprofit organizations, or non-business entities, operate to help others and create positive change in the world. While each nonprofit’s mission varies, expansion is often a shared goal. Nonprofits typically expand globally to share their message and extend their impact to as many people as possible. As nonprofits grow on a global level and look to hire employees in other countries , they must consider important factors to expand compliantly.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
McKinsey and Company
OCTOBER 13, 2022
The cofounder of a Singapore food tech start-up explains how it won over consumers and investors by designing its plant-based chicken to appeal to chefs.
Everest Group
OCTOBER 13, 2022
In response to changing market demands, ServiceNow has expanded its platform over the past two years, from primarily managing IT workflows to providing full enterprise solutions. Read on to learn the best practices from industry leaders to ensure your greatest return from ServiceNow investments. . Since our inaugural ServiceNow Services PEAK Matrix Assessment in 2020, the software company has significantly expanded its portfolio to go beyond IT Service Management (ITSM) to new offerings that h
Auxis
OCTOBER 13, 2022
CLIENT PROFILE. Headquartered in Virginia with roots that trace back to 1902, our client is a publicly traded banking corporation with 230+ branches and ATMs located throughout Virginia, Maryland, and North Carolina. The bank reported revenue exceeding $718 million in 2021, offering customers a range of financial solutions including checking, savings, small business, and commercial business bank accounts; mobile banking; credit cards; mortgages; lines of credit; home equity, car, and personal lo
Automation Anywhere
OCTOBER 13, 2022
In the past, businesses relied on human employees alone to carry out tasks. Now, with the help of artificial intelligence (AI), a digital workforce can do these things while saving businesses time and money and allowing them to get more work done in a shorter time. AI can automate specific tasks, making it easier for companies to be more efficient. It can identify and target potential customers more effectively and help companies develop new products and services faster than ever.
Advertiser: G-P
The benefits of expanding internationally are endless, especially if you approach it the right way. However, there are pitfalls along the way that can slow down progress. Global expansion brings many opportunities for companies —business growth, brand-building in new markets, and access to diverse talent pools worldwide. However, international growth can come with challenges.
Everest Group
OCTOBER 13, 2022
Watch Everest Group Practice Director, Vignesh Kannan , as he joins this webinar to discuss the findings of an Everest Group study exploring why businesses are racing to implement advanced technologies to source and manage the contingent workforce. Vignesh will discuss how companies are using contingent workforce technology to: Open new talent sourcing channels.
McKinsey and Company
OCTOBER 13, 2022
China’s theme park industry is growing and evolving—a new report sheds light on how operators can elevate existing parks, and plan for new ones.
SPD Load
OCTOBER 13, 2022
E-commerce is defined as the buying and selling of goods and services online over the internet. Research shows that consumers spend more.
Everest Group
OCTOBER 13, 2022
Delivering exceptional customer experience has become essential to meet changing expectations post-pandemic. But various challenges — from data analytics to talent — can prevent companies from delivering the highly personalised interactions consumers crave. Learn what issues keep customer experience officers (CXOs) up at night in this blog by David Rickard , Vice President, Everest Group.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Perficient Digital Transformation
OCTOBER 13, 2022
Optimizely’s annual conference, Opticon, has come to an end. These three days were an incredible time to meet fellow Optimizers, customers, and digital transformation experts. Approximately 1,000 attendees from around the world came together to learn about the future of digital content creation, commerce, experimentation, and customer data intelligence.
Planergy Software
OCTOBER 13, 2022
Clients and results. More Customers. We saved more than $1 million on our spend in the first year and just recently identified an opportunity to save about $10,000 every month on recurring expenses with PLANERGY. Cristian Maradiaga. King Ocean. Book a Live Demo. Download a free copy of "Indirect Spend Guide", to learn: Where the best opportunities for savings are in indirect spend.
Perficient Digital Transformation
OCTOBER 13, 2022
The content of your healthcare organization’s website is key. But perhaps as important as the actual substance of what you say on your site is how you say it — the tone in which you present the information. With in-person or video communication, audiences can infer deeper meaning, deduce emotional states, and gauge the speaker’s level of empathy and trustworthiness simply by nonverbal cues such as tone of voice and body language.
McKinsey and Company
OCTOBER 13, 2022
Rob Lowe, director of global marketing at Epic Games and former managing director of Digital Play at LEGO Ventures, discusses the enormous opportunities presented by emerging technology and end-user democratization. An edited version of the conversation from our ‘Value creation in the metaverse’ report follows.
Advertiser: G-P
The fintech industry is growing exponentially — in the first quarter of 2022, the sector saw a 182 percent increase in tech job growth. However, experts are warning that local candidates to fill those roles may become scarce in certain areas. In fact, according to a report from Korn Ferry, by 2030, more than 85 million jobs could go unfilled across three major industries: telecommunications, manufacturing, and technology.
Perficient Digital Transformation
OCTOBER 13, 2022
As organizations continue using technology building blocks from different vendors, it becomes quite tedious to manage and keep track of various technologies. If technologies are not updated periodically, and timely with different versions/models, they eventually turn into a liability to key business functions and products. The underlying technologies of the business applications used in your enterprise have a shelf life that must be actively managed and diligently monitored to track their versio
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