Thu.Oct 28, 2021

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Predictions 2022: Advertisers Lean Into Retail Media Momentum, New Modes, And, Yes, The Metaverse

Forrester Digital Transformation

Looking ahead to 2022, advertisers and publishers will look for ways to extend those innovations to match consumers’ willingness to experiment with new experiences and products (now at an all-time high). Learn more.

Retail 246
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6 Essential Components to an Export Sale

The Global Small Business Blog

©iStock/SHansche Below is an article I [Laurel Delaney] wrote to tackle the topic of what's needed on an export sale. It goes like this. How do you react to an email from a customer located thousands of miles away who wants to buy your product? To get the ball rolling every export sales transaction must contain information pertaining to product description, price, quantity and transportation, but within those confines lies a host of other details that can go wrong.

Sales 195
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Predictions 2022: B2B Marketing Will Leverage Disruption To Structure A Redefined Role

Forrester Digital Transformation

An array of forces has expanded the remit of B2B marketing organizations. Anticipating these five trends can help marketing leaders and teams meet the moment.

Marketing 246
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Putting carbon markets to work on the path to net zero

McKinsey and Company

As the drive to curb global warming gathers pace, carbon markets have become increasingly fundamental to achieving net-zero greenhouse-gas emissions. Institutional investors can play a critical role.

Marketing 130
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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A Seven-Step Guide To A Successful Technology Sustainability Strategy

Forrester Digital Transformation

(Photo copyright: Abhinav Sunil) Why every organization must care about sustainability is increasingly evident for organizations in every vertical and region. The US’s Energy Information Administration predicted in its International Energy Outlook 2021 report that if current policy and technology trends continue, global energy consumption and energy-related carbon dioxide emissions will increase through 2050 as […].

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Pandemic to endemic: How the world can learn to live with COVID-19

McKinsey and Company

With prospects of herd immunity fading, endemic COVID-19 is upon us, and new “whole of society” approaches are needed.

More Trending

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Open-source e-commerce: The next wave of value for the enterprise

McKinsey and Company

Moving to open-source e-commerce has significant benefits, but companies must be willing to embrace a broader digital culture.

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Ethical Marketing Helps Brands Differentiate And Build Trust

Forrester Digital Transformation

Values-based consumers — people who vote with their wallets to support brands that align with their values — are on the rise, a trend accelerated by COVID-19. These consumers are making brands more aware of the importance of corporate social responsibility and sustainability. But, in Asia Pacific (APAC), too many firms’ sustainability plans remain performative. […].

Marketing 217
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Innovating to net zero: An executive’s guide to climate technology

McKinsey and Company

Advanced technologies are critical to stopping climate change—and the drive to develop and scale them is accelerating. Here are five themes that could attract $2 trillion of annual investment by 2025.

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Predictions 2022: Continued Uncertainty Forces Attention On Securing Relationships

Forrester Digital Transformation

Continued uncertainty has put more emphasis on third-party relationships and collaboration. How will that impact security concerns in 2022?

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Global Hiring Guide for Startups

Grow your startup beyond borders and boundaries. Global expansion is the ultimate goal for many startup founders. However, to successfully enter new markets and grow internationally, you need a sound and scalable global recruitment strategy. In this eBook, you’ll discover how you can gain a competitive edge over your business rivals through the latest technology, harnessing global contractors, and using a global employment platform.

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From insurtech to incumbent: How Aviva Singlife came to life

McKinsey and Company

Many start-ups aim for disruption, but what does it take to break through in the insurtech industry? The founder of Singlife shares his journey and insights.

Insurance 106
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Predictions 2022: Successfully Riding The Next Wave Of AI

Forrester Digital Transformation

In 2022, AI will get more embedded, more responsible, and more creative. Learn why in Forrester's 2022 AI predictions.

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What is the difference between HRO and RPO?

Microsourcing

There are days in this post-COVID world when it seems the business of doing business has never been harder. From supply chain issues and travel restrictions to the economic uncertainty that comes with a global pandemic, organizations have been forced to navigate a myriad of hurdles that have appeared or grown since the early months of 2020.

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What Is YOUR Disaster Recovery Strategy?

Forrester Digital Transformation

Join other disaster recovery and technology resilience leaders in sharing your strategy for addressing local and systemic risks affecting your business. Click on the link below to fill out the Forrester and Disaster Recovery Journal’s biannual survey. If you complete the survey and share your email, you will receive a complimentary copy of Forrester’s “State […].

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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3 Things to Consider Before Choosing an Outsourcing Software Development Company

Unosquare

Deciding to outsource is an exciting venture for most businesses. It gives you the ability to bring in additional expertise and often complete the projects you want to work on more quickly. However, outsourcing can also come with many obstacles and risks. That's why choosing the right partner or vendor is so important, as it is a significant factor in the success of your project.

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Predictions 2022: Agencies Face Enigmatic Twists On Talent And Creativity

Forrester Digital Transformation

In 2022, advertising agencies will face an acute talent shortage of no less than 50,000 employees, just when human ingenuity matters most. Discover how the best agencies will adapt.

Marketing 130
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Open Access BPO Secures Safety Seal Certification

OpenAccess BPO

Open Access BPO, a multinational business process outsourcing (BPO) firm, announced that its flagship facility in Makati, Philippines received Safety Seal Certification from the Department of Trade and Industry. This certification verifies that a Philippine-based company complies with the public health standards set by the government. It attests that a company has the appropriate health […].

BPO 98
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Deliver Brand Relevance and Growth With A New Experience Architecture

Forrester Digital Transformation

At Forrester’s Technology & Innovation Forum, Joe Cicman and I are revealing new research we’ve been working on that will help brands avoid irrelevancy and drive growth. It’s called experience architecture (XA), the technology strategy that the likes of Target, The Home Depot, and Starbucks use to deliver quality experiences to their customers and employees. […].

Research 130
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Top 7 Global Employment Challenges

The benefits of expanding internationally are endless, especially if you approach it the right way. However, there are pitfalls along the way that can slow down progress. Global expansion brings many opportunities for companies —business growth, brand-building in new markets, and access to diverse talent pools worldwide. However, international growth can come with challenges.

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Customer Self-Service Platforms – A Boon for Collection Agencies of All Sizes

Provana

For years, collection agencies have treated debt collection as a relentless process of retrieving outstanding balances at all costs. An emerging solution challenging this approach is "customer self-service." In layman’s terms, customer self-service (CSS) allows consumers or debt defaulters to manage their debt on their own, using a platform or software.

Service 98
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The Future Of BI: Augmented And Personalized

Forrester Digital Transformation

It seems like you can’t read a technology news article or talk to a technology vendor or a consultant without AI finding its way into the topic or the conversation. This is especially true for all topics around business intelligence (BI). Indeed, almost a third of enterprise data and analytics decision-makers reported in 2020 that […].

Analytics 130
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20/20 Foresight? How Decision Makers Can Look Ahead for Unintended Consequences

Intelligent Management Inc.

How to think is not a skill that we learn at school, or even university. We take it for granted that by receiving an education we also receive information about using our brains in a more effective way. Sadly, every day we live with the consequences of poor decision making at every level, government, corporate and personal. Even “highly educated people” whose education cost a fortune can make decisions without understanding the implications, for themselves and others.

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Supply Chains Evolve To Become Collaborative Supply Networks

Forrester Digital Transformation

Align Finance, Sales And Marketing For Supply Chain Success Thanks to all of you who helped with our Supply Chain Tech Tide research about the maturity and business value of supply chain applications. Our survey told us that Integrated Business Planning (IBP) is eclipsing Sales & Operations Planning (S&OP) as companies are looking to make their […].

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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7 Best Practices for Growing Employment Brands Into International Markets

Globalization Partners

What are some best practices for companies looking to evolve and grow their employment brands into international markets? To help companies expand their brand into global markets, we asked brand experts and business owners for their best piece of advice. From hiring a local consultant to showcasing employee advocacy on social media, there are several initiatives that may help you grow in international markets for years to come.

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Shaping the future of fast-charging EV infrastructure

McKinsey and Company

To help electric vehicles reach ubiquity, governments and EV charging companies must ensure the availability of fast-charging infrastructure doesn’t become a bottleneck for growth.

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OneStream File Association Quick Tip

Perficient Digital Transformation

As with most programs, the OneStream platform utilizes file extensions that typically will not be associated with a program on your computer. This Quick Tip will provide the steps on how to associate the import log of a file represented by extension “ XFL ” and the export of a transformation rule represented by extension “ TRX ” with Notepad.

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The case for cloud in life sciences

McKinsey and Company

As cloud technology matures, life-sciences companies are generating new paths to business value beyond the cost efficiencies that cloud migrations typically target.

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Global Hiring Guide: Top Emerging Fintech Hubs

The fintech industry is growing exponentially — in the first quarter of 2022, the sector saw a 182 percent increase in tech job growth. However, experts are warning that local candidates to fill those roles may become scarce in certain areas. In fact, according to a report from Korn Ferry, by 2030, more than 85 million jobs could go unfilled across three major industries: telecommunications, manufacturing, and technology.

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4 Reasons You Need an RPA Center of Excellence

Automation Anywhere

If your business is like most others, over the next five to 10 years, you’ll be operating with a combination of human and virtual workers (software robots, or “bots”). This is because of the rapid advancement of Robotic Process Automation (RPA) and intelligent automation (IA). According to Gartner , global RPA software revenue is projected to reach $1.89 billion in 2021, an increase of 19.5% from 2020.

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News from the Global Infrastructure Initiative: October 2021

McKinsey and Company

Welcome to the October edition of Voices on Infrastructure, where we explore what it will take to scale electric-vehicle (EV) infrastructure to meet net-zero targets.

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Ruby On Rails Programming Language: Busting The Top 4 Myths And Facts

Amzur

Reading Time: < 1 minute The post Ruby On Rails Programming Language: Busting The Top 4 Myths And Facts appeared first on Amzur.

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Unlocking growth in battery cell manufacturing for electric vehicles

McKinsey and Company

Demand for electric vehicles is soon expected to outpace the ramp-up of battery cell production. Accelerating the build-out of battery cell gigafactories can help the industry stay on course.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.