Fri.Feb 17, 2023

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Standing Out Globally in the Sea of Swimwear

The Global Small Business Blog

©iStock/Dmytro Bulanskyi It's all about size. Having a wide range of sizes can really be a huge point of difference for a swimwear company. But to the point of this post, when Natasha Oakley and her best friend, Devin Brugman, created their blog, A Bikini a Day , in 2012, they had no idea their passion project would eventually turn into a multimillion-dollar global brand.

Retail 216
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The 10 Biggest Intent Data Mistakes For B2B Marketing And Sales

Forrester Digital Transformation

Learn the top 10 mistakes to avoid for B2B marketing and sales organizations to maximize the competitive advantage that intent data offers.

Sales 242
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Optimizely CMS 12 – Unique upgrade challenges

Perficient Digital Transformation

By now, a lot of us have already participated in one or more CMS 12 upgrade projects. The others are still evaluating whether they should do it now or wait some more. Regardless of when you do it, there will definitely be some unique upgrade challenges you will come across, as I and many others did with the projects we worked on. And most of these depend on the actual project and its previous implementations that need more than normal tweaking with upgrade, or sometimes a complete redo as the ex

Marketing 131
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Do You Believe Customer Obsession Is Worth It In A Difficult Economy?

Forrester Digital Transformation

I’ve just kicked off some new research to fuel a keynote and two track sessions at Forrester’s CX North America Forum, coming up June 13–15 in Nashville. I’m calling this research, “Customer Obsession For When The Going Gets Tough.

Research 130
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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IVEMSA Celebrates Continuing Partnership as Sierra Aluminum Breaks Ground on $85 MDD Mexicali Facility

Ivemsa

Sierra Aluminum, a division of Samuel, Son & Co., Limited celebrated its groundbreaking for its 370,000+ square-foot facility in Mexicali, Baja. The plant increases the company’s extrusion, anodizing, and painting capacity with the addition of a greenfield facility, optimizing its presence in the area. Since 2021, IVEMSA has worked with the aluminum extrusion company by assisting with due diligence, land and developer selection, and the evaluation of different locations to determine th

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Great Technology Organizations Have Great Security Organizations

Forrester Digital Transformation

Forrester has been researching future fit organizations for the past few years, those organizations that have evolved their technology strategy to enable their firm’s customer-obsessed business strategy.

Research 130

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Bridging the copper supply gap

McKinsey and Company

With metals demand ramping up rapidly in the face of the energy transition, new processing technologies can help meet the supply shortfall from existing operations.

84
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How Embedded Finance is Changing Purchasing & Borrowing Behaviors

Perficient Digital Transformation

In the first two blogs in this series, Getting Started On Embedded Finance and Embedded Finance: Bolstering Brand Experiences, we defined embedded finance and looked at the goals and strategies that firms should take at the outset of their modern embedded finance journey, as well as how and why firms should consider getting embedded banking. In this blog, we will look at how a non-banking firm can offer bank-like payments and loans to its customers.

Finance 64
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How to accelerate innovation in new green business building

McKinsey and Company

Companies that want to scale quickly must cultivate deep market knowledge and a culture that embraces learning through failure.

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The Importance of Tracking Requirements Updates

Perficient Digital Transformation

The beauty of Agile is its ability to adapt to change. One of the principles behind the Agile Manifesto is “Welcome changing requirements, even late in development. Agile processes harness change for the customer’s competitive advantage.” Clients change their minds. Maybe they don’t like how something looks or functions once it’s using real-world, actual content.

Design 64
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Global Hiring Guide for Startups

Grow your startup beyond borders and boundaries. Global expansion is the ultimate goal for many startup founders. However, to successfully enter new markets and grow internationally, you need a sound and scalable global recruitment strategy. In this eBook, you’ll discover how you can gain a competitive edge over your business rivals through the latest technology, harnessing global contractors, and using a global employment platform.

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Renewable-energy development in a net-zero world: Disrupted supply chains

McKinsey and Company

Global supply chains have been under enormous pressure from the COVID-19 pandemic and the Ukraine crisis. In the wind and solar sectors, these pressures are compounded by industry-specific challenges.

73
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Safeguard Your Mobile App With This Security Checklist

Perficient Digital Transformation

Time spent on mobile apps has increased exponentially in the past few years. The development team must safeguard with the tools and technology available at their disposal. We will review techniques for mobile app security. You may also reference Give Your React Native Apps a Titanium Shield Against Vulnerabilities and OWASP Mobile Top 10 for more information. 8 Steps to Improve Your Mobile App Security Step 1: Implement SSL Pinning SSL Pinning is used in client apps to prevent a Man-in-the-middl

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Petrochemicals in 2022: A return to normalcy, with uncertainty ahead

McKinsey and Company

Petrochemicals players that seek out value-creating opportunities can be positioned for success.

88
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Learn how to Calculate Margin vs. Markup Quickly

inDinero

In your time as a business owner you’ve probably heard the terms “margin” and “markup” used interchangeably. The truth is they’re two closely related but very different things. So how do you understand the difference and determine when it’s appropriate to use one or the other? Knowing how to calculate margin and markup is a good start.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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B2B Has Its Own CX Challenges

Anexa

In today’s competitive business world, customer experience (CX) has become a critical component of any successful business strategy. In the B2B space, CX is just as important as it is in the B2C space, and failure to provide a positive CX can result in lost business, negative word-of-mouth, and a damaged reputation. A recent article titled “Five Steps to Avoiding B2B CX Failure in 2023” offers valuable insights into how B2B companies can improve their CX in the coming years.

BPO 52
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Harnessing data in ADM services to drive digital transformation

Capgemini

Harnessing data in ADM services to drive digital transformation David McIntire 17 Feb 2023 Facebook Twitter Linkedin How you can utilize your data to optimize your applications – and build the foundation for your future business Digital transformation strategies that fail to recognize and apply the power that data holds can confine themselves to darkness – or at best – leave a lot of potential opportunities untapped.

Service 52
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A Guide to Hiring Employees in the U.S. From Another Country

Velocity Global

The United States is an opportunistic location for foreign companies to explore new markets, target specialized talent, and expand their global presence. As one of the world’s largest economies, a top global trader, and home to a vast, well-educated workforce, the U.S. is a powerhouse for international companies looking to build their global presence.

Payroll 52
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How to Calculate Margin vs. Markup

inDinero

In your time as a business owner you’ve probably heard the terms “margin” and “markup” used interchangeably. The truth is they’re two closely related but very different things. So how do you understand the difference and determine when it’s appropriate to use one or the other? Knowing how to calculate margin and markup is a good start.

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Top 7 Global Employment Challenges

The benefits of expanding internationally are endless, especially if you approach it the right way. However, there are pitfalls along the way that can slow down progress. Global expansion brings many opportunities for companies —business growth, brand-building in new markets, and access to diverse talent pools worldwide. However, international growth can come with challenges.

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ChatGPT – A New Dawn in the Application Development Process? | Blog

Everest Group

ChatGPT, the advanced Artificial Intelligence (AI) chatbot that’s taken the world by storm, can potentially accelerate various stages in the Software Development Lifecycle (SDLC), from gathering requirements to design and testing, and also enhance developers’ productivity, among other benefits. But it still has limitations. Read on to learn more. ChatGPT made headlines when it reached 1 million users in just five days after being unveiled in November 2022.

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John Chambers: ‘Breaking away during the tough times is when the next generation of great companies gets formed’

McKinsey and Company

Now a venture capitalist, the former CEO of Cisco Systems stresses the need for speed and agility in turbulent times.

52
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Key Parameters for Outsourcing Specialized Banking, Mortgage, and Risk and Compliance in Emerging Geographies | Market Insights™

Everest Group

Emerging Geographies VIEW THE FULL REPORT

Banking 52
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Integration Platform Trailblazers | Market Insights™

Everest Group

Integration Platform VIEW THE FULL REPORT

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.