Why Is Culture So Important?
The Global Small Business Blog
SEPTEMBER 22, 2022
©iStock/melitas Dutch social psychologist Geert Hofstede did a pioneering study of cultures across modern nations. One of his big questions is: Why is culture so important? His website says: Do we need to bother about culture? Every visitor of this site has her or his unique personality, history, and interest. At the same time, we share our human nature.
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