Key Take Aways From IAA Mobility: Repositioning The Automotive Industry Around Changing Customer Priorities
Forrester Digital Transformation
SEPTEMBER 29, 2021
Forrester attended the International Motor Show Germany, rebranded as IAA MOBILITY. It took place in Munich between 7-12 September 2021. The event was staged as a hybrid event. It managed to attract 400,000 ‘real’ visitors, making it one of the largest trade fairs since the pandemic started. The buzz was noticeable, although visitor number were […].
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