Wed.Jan 26, 2022

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Marketers Must Mind The Customer Journey Orchestration Gap

Forrester Digital Transformation

Marketers — and especially martech vendors — talk a lot about customer journeys and experiences, but they usually mean just the purchase journey as opposed to the entire customer lifecycle. Customer journey orchestration (CJO) platforms enable a more holistic view, and marketers should pay more attention to these adjacent capabilities. As my colleague Joana de […].

Marketing 245
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90% of Everything is Crap

The Global Small Business Blog

©iStock/Greeek One of my favorite thought leaders, Marc Andreessen says, “I had heard of this, aha, Sturgeon’s law!” Theodore Sturgeon (1918-85) was a science-fiction author annoyed that people were saying all sci-fi was bad and wanted to stand up for the 10% that was good, saying, “90% of everything is crap.” Mr. Andreessen says “90% of music is crap.

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T?t ?oàn viên cùng Groove

Groove Technology

T?t ?oàn viên cùng Groove. Nh?ng ngày cu?i cùng c?a n?m 2021 ?ã ??n r?t g?n. Dù Groovers ?ang ? n?i ?âu, ?ang làm gì thì Groove bi?t r?ng các b?n ??u ?ã và ?ang làm r?t tuy?t v?i. Tr??c th?m n?m m?i, chúng tôi hi v?ng r?ng nh?ng món quà này s? giúp Groove chuy?n ??n các Groovers thân th??ng l?i c?m ?n chân thành, ghi nh?n nh?ng c?ng hi?n c?a m?i ng??

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Customer Journey Orchestration Platforms Are The Catch Of The Day

Forrester Digital Transformation

Customer feedback management vendor Medallia’s announcement of its intention to acquire customer journey orchestration (CJO) vendor Thunderhead is the fourth acquisition in the customer journey orchestration space in six months. First, CSG acquired Kitewheel, followed less than a week later by Qualtrics’ acquisition of both Usermind and Clarabridge.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Tet Holiday – Lucky money (27/1/2022)

Groove Technology

T?t ?oàn viên cùng Groove. Nh?ng ngày cu?i cùng c?a n?m 2021 ?ã ??n r?t g?n. Dù Groovers ?ang ? n?i ?âu, ?ang làm gì thì Groove bi?t r?ng các b?n ??u ?ã và ?ang làm r?t tuy?t v?i. Tr??c th?m n?m m?i, chúng tôi hi v?ng r?ng nh?ng món quà này s? giúp Groove chuy?n ??n các Groovers thân th??ng l?i c?m ?n chân thành, ghi nh?n nh?ng c?ng hi?n c?a m?i ng??

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Medallia + Thunderhead a Boost to Brands on Voice of Customer Maturity Journey

Forrester Digital Transformation

Customer Feedback Management (CFM) vendor Medallia’s announcement of its intention to acquire customer journey orchestration (CJO) vendor Thunderhead is an expected response to the Qualtrics acquisition of Usermind last year. As my colleague Joanna de Quintanilha writes in her blog, customer journey orchestration platforms have been hot commodities of late.

More Trending

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Plug and Play: The New Name of the RPA Game

Automation Anywhere

Gartner has jumpstarted some interesting conversations regarding hyperautomation and what happens as Robotic Process Automation (RPA) matures, most notably about the interoperability of automation tools. Gartner defines hyperautomation as: “A business-driven, disciplined approach that organizations use to rapidly identify, vet, and automate as many business and IT processes as possible.

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There’s No Secret Sauce: Put Financial Services Customer First, and You Too Will Grow

Perficient Digital Transformation

TD Bank Group recently announced its Q4 2021 earnings were up 31% from Q4 2020, despite the challenges brought on by the COVID-19 pandemic. On its earnings call, the company elaborated that this in part was due to its dedicated, people-oriented approach to business. TD emphasized that this elevated focus on the customer experience has proven essential to their business strategy and that they are continuing to invest in marketing and technology to ensure their preparedness for continuous growth.

Banking 113
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Beyond financials: Helping small and medium-size enterprises thrive

McKinsey and Company

Small and medium-size enterprises are facing compounding challenges. Governments and other institutions worldwide are launching programs to provide them the advisory support needed to meet the moment.

Advisory 101
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How to Train a Conversational Chatbot

V-Soft Consulting

Today, most businesses interact with customers using multiple channels and chatbots are among the most popular mediums of communication. Chatbots are brand representatives and a strong link between the company and its clients. Well-versed chatbots can communicate with customers, assist them, and improve their overall experience. However, for a chatbot to do so, it's crucial to provide conversational training and testing to analyze whether it is working or not.

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Global Hiring Guide for Startups

Grow your startup beyond borders and boundaries. Global expansion is the ultimate goal for many startup founders. However, to successfully enter new markets and grow internationally, you need a sound and scalable global recruitment strategy. In this eBook, you’ll discover how you can gain a competitive edge over your business rivals through the latest technology, harnessing global contractors, and using a global employment platform.

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Author Talks: The made-up words that make our world

McKinsey and Company

Walking through an empty office. Moving out of a childhood home. Struggling to write something original. Experiences like these often lack the perfect word, so John Koenig spent more than a decade writing his own dictionary.

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How to Create a Slideshow Real Estate Video With Photos

Outsource Workers

A well-thought-out slideshow real estate video has the power of bringing the audience to tears. On the other hand, a poorly executed slideshow video can bore the audience to tears. So, you just need to make a slideshow video that viewers will love. It’s not easy to make slideshow videos, regardless of whether you’re making them for business purposes, a sales page, a function, or a social media marketing campaign.

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Best Practices for Working with Virtual Teams

NoonDalton

A disaster can bring out the best and worst in people, and this is doubly true for teams. After all, teams are made up of individuals who have landed in the new pandemic world with a variety of skills, perspectives, and experiences. Now, in the most difficult time of their careers, they must learn collaborate virtually – almost exclusively at that.

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How Document Digitization Success for Judgement Recovery Firms

Offshore India Data Entry

Digitization is an essential step in this increasingly connected consumer world. It is fast-progressing, continuously updating, and demands quick results. In fact, the pandemic period has catalyzed the popularity of digital channels, and consumer behaviors have shifted towards more online. The judgment recovery business has no exception as it always requires access to client data whenever in need.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Top destinations with the highest number of software developers

The Scalers

CONTENTS Why should you choose offshore software development? The pandemic era: reimagining software development The world’s population of software developers expands Top offshore destinations to choose from India China Poland Ukraine Romania Argentina Brazil Putting it all together. The business world is changing and growing constantly in terms of technology, so organisations are required to be aware of changes and adapt to them to stay ahead of the competition.

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The path to net zero: Investing in carbon markets

McKinsey and Company

As the drive to curb global warming gathers pace, carbon markets have become increasingly fundamental to achieving net-zero greenhouse-gas emissions.

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Three Lessons from Minotaur’s First BattleBots Fight

Perficient Digital Transformation

It’s ROBOT FIGHTING TIME! That’s what Perficient colleagues and followers around the globe were waiting for on January 6th, 2022, as the sixth season TV show, BattleBots , premiered on the Discovery Channel. With millions of fans worldwide, Perficient proudly partnered with the Brazilian-based team, RioBotz , to make sure the fan-favorite bot Minotaur competed in the finals held in Las Vegas, NV.

Jobbing 72
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APIs: The secret ingredient for one company’s massive tech leap

McKinsey and Company

Emirates NBD’s Neeraj Makin and Saud Al Dhawyani discuss how APIs became central to their organization’s IT transformation.

Banking 77
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Top 7 Global Employment Challenges

The benefits of expanding internationally are endless, especially if you approach it the right way. However, there are pitfalls along the way that can slow down progress. Global expansion brings many opportunities for companies —business growth, brand-building in new markets, and access to diverse talent pools worldwide. However, international growth can come with challenges.

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People of Perficient: Meet Melinda Schmidt, Solutions Architect

Perficient Digital Transformation

Our healthcare practice brings deep industry insights to projects within the payer, provider, and healthcare solutions space. So it makes sense that the team’s cumulative knowledge would include experts who’ve worked in the same halls as the clients we support. Take, for instance, solutions architect Melinda Schmidt. We caught up recently, and she shared what makes her tick as well as the joy that comes out of the work she delivers with our healthcare team.

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??The ultimate guide to outsourcing your e-commerce customer service in 2022

Influx

The COVID-19 pandemic has changed how people and businesses interact with each other. With many businesses shifting their focus from operating bricks and mortar stores to a stronger online presence, there has been an increased demand for digital services, including customer service outsourcing such as e-commerce support and e-commerce customer service. .

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Where in the World Should Enterprises Look to Find Talent? Everest Group Research Points to India and Africa | Press Release

Everest Group

Asia-Pacific and Africa offer best source of talent for enterprises taking a long-term view; Everest Group advises companies to invest now for highest future payoff. A shrinking labor pool in North America, Europe and China is at the heart of the talent scarcity, forcing companies in these countries to look elsewhere to find the talent needed to run their business.

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Struggling to become digital-first? It’s time to rethink first call resolution vs. first contact resolution

TTEC

Digital-first: it’s top of mind for many brands that want to meet modern customers’ demands and keep up with (and surpass) competitors. Yet many companies still aren’t grasping what the concept truly means. One of the biggest obstacles to becoming digital-first is that, at many companies, it necessitates a very different way of thinking. This is especially true when it comes to assessing the value of first call resolution vs. first contact resolution.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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5 Steps to Better IT Service Management (ITSM) – and Why It Matters

Global Help Desk Services

Your IT staff aren’t in the hardware business, the software business or the networking business. They’re in the service business. If you want to improve the way your organization delivers IT services, you must master IT Service Management (ITSM). Without wanting to appear redundant, IT Service Management is how your IT staff manage the delivery of IT services to your customers.

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What is a Private Branch Exchange? (PBX)

Balbelforce

In this post: What is a private branch exchange? What does a PBX system do? What are the components of a private branch exchange? What are the different types of PBX? How do you use PBX? What is a private branch exchange? Private Branch Exchange (PBX) is a telephone network that allows a company to have a private switchboard. Employees can dial each other’s extensions and also make outside calls.

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Busting the five biggest B2B e-commerce myths

McKinsey and Company

The leading edge for successful B2B sales growth is digital. Here’s why.