From Static to Dynamic: The Shift Towards Contextual Commerce in Retail
Perficient Digital Transformation
FEBRUARY 19, 2023
Every year, new technology and trends emerge in the e-commerce industry. Chatbots, AI, and customer experience have all been hailed as game changers in recent years, with retailers keen to adopt them to improve their digital capabilities. Still, consumers face: Multiple navigation steps Too many products to browse Lengthier checkout process etc. However, what if there was a way to streamline the process while improving the consumer experience?
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