Fri.Nov 19, 2021

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Will Your B2B Content Meet Buyer Expectations In 2022?

Forrester Digital Transformation

It’s nearly the end of the year, so it’s the perfect time to reflect on your accomplishments while planning ahead. Now is also a good time to review the content you published during 2021 and ask some key questions about it. Does your content include data and tech expertise that buyers want? Was it created […].

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The economic impact of ageism

McKinsey and Company

New research quantifies the struggles that midcareer workers—those 45 and over—worldwide face and suggests possible interventions to level the playing field.

Research 145
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Four Sustainable Finance Takeaways From COP26

Forrester Digital Transformation

This blog summarizes four of the key sustainable finance outcomes from the two-week summit, and suggests how they will impact leaders.

Finance 130
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When are shipping rates going to normalize?

McKinsey and Company

McKinsey’s Steve Saxon and Jaana Remes explain why shipping rates haven’t fallen and provide a scenario for what to expect in 2022.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Authenticité, marketing, et transformation durable.

Forrester Digital Transformation

Vidéo du discours d'ouverture sur le thème de l'authenticité à la conférence Digital Marketing One To One de Biarritz.

Marketing 130
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Velocity Global’s 2022 Work In Progress Report: Businesses and talent benefit from distributed work

Velocity Global

DENVER, November 19, 2021 —. 1,000 surveyed tech leaders say distributed work increases productivity and diversity. Most remote talent to remain untethered to an office post-pandemic. Tech leaders desire to increase remote work for themselves. 72% utilize a distributed workforce but face hurdles to expand it. Remote and distributed workforces are here to stay due to the mutual benefits to both businesses and talent according to a new study from Velocity Global, the leading provider of global emp

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Cashing in on Automation—3 Ways to Save

Automation Anywhere

Good morning, This week’s videos in RPA Replay fall under the title of “Dollars, Cents, and Sensibility”—how it makes sense to employ automation to improve accounts payable (AP) processing and other types of finance and accounting (F&A) processes. Success by the numbers Up first for the videos, four industry leaders look to unlock the strategic potential of F&A.

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What Makes a Good Help Desk: 8 Characteristics to Ensure High-Quality Customer Service

Auxis

Running a high-performing service desk should be a top priority for successful CIOs. After all, the reputation of the entire IT organization typically depends on how well end-users perceive service desk quality.

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Rideshares in the sky by 2024: Joby Aviation bets big on air taxis

McKinsey and Company

Joby executive Bonny Simi sees a future in which aerial ridesharing is popular, traveling between rural and urban areas is quick and easy, and the pilot workforce is much more diverse.

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Music to Soothe Your Global Soul

The Global Small Business Blog

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Global Hiring Guide for Startups

Grow your startup beyond borders and boundaries. Global expansion is the ultimate goal for many startup founders. However, to successfully enter new markets and grow internationally, you need a sound and scalable global recruitment strategy. In this eBook, you’ll discover how you can gain a competitive edge over your business rivals through the latest technology, harnessing global contractors, and using a global employment platform.

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Will VoloCity transform urban transportation?

McKinsey and Company

Electric air taxis such as VoloCity, made by Germany’s Volocopter, are poised to revolutionize not just city travel but also the global mobility industry, says CEO Florian Reuter.

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Mark Shen and Embodying Perficient Core Values

Perficient Digital Transformation

At Perficient, you’re given the opportunity to work with and make an impact on the world’s largest brands and leading enterprises. Our colleagues are key to our success, and our people-oriented culture challenges, champions, and celebrates our people and their work through our six core values: integrity, innovation, clients, collaboration, people, and pride.

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Final approach: How airports can prepare for advanced air mobility

McKinsey and Company

Advanced air mobility is becoming a reality. Airport operators need to assess the opportunity and integrate it into their planning.

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Perficient Mobile Solutions Colleagues Quoted in Forrester Report

Perficient Digital Transformation

Creating a seamless, intuitive digital experience across all devices is vital to attracting and retaining users in the increasingly competitive modern application landscape. In All In This Together: Make The Right Call When Deciding To Integrate Mobile And Web Development, Forrester examines “what’s possible today on the mobile web — and what isn’t.”.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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The new key to automotive success: Put customer experience in the driver’s seat

McKinsey and Company

Customer experience has replaced engineering prowess as carmakers’ critical battleground. Here’s how incumbent brands can effect a bold, fast transformation.

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Benefit From Following A Procurement Process

Obobo

Benefit From Following A Procurement Process. As we approach the end of the 2021, companies are looking for ways that they can strengthen their finances after Covid and against the threat of inflation and interest rate rises next year. Following on from Cop 26 companies are also beginning to place more importance on sustainability and want to reduce their carbon footprint, which includes working more closely with their suppliers to achieve this.

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‘Speeding up everyday travel’: Lilium prepares for takeoff

McKinsey and Company

Daniel Wiegand, CEO of air-mobility company Lilium, believes that electric passenger aircraft will be commonplace by 2030.

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Customer choice always drives innovation

IBM Services

Almost 35 years ago, if you needed a computing device to run business applications you had only five choices if you were not a Fortune 100 company running an IBM Mainframe: DEC, HP, IBM, Prime and Wang VS. A bit of history. Although the initially purchased server had violent competition amongst those five providers, the inevitable upgrades of memory and disk storage were unfortunately captive to each vendor.

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Top 7 Global Employment Challenges

The benefits of expanding internationally are endless, especially if you approach it the right way. However, there are pitfalls along the way that can slow down progress. Global expansion brings many opportunities for companies —business growth, brand-building in new markets, and access to diverse talent pools worldwide. However, international growth can come with challenges.

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The Top Financial Challenges Faced By Small Business (and How To Overcome Them)

Planergy Software

Running a small business is not for the faint of heart. Even if you have a terrific idea and tons of customers clamoring for your product or service, the financial challenges of running a small business can quickly escalate. While it’s helpful for entrepreneurs to be prepared for those challenges, having solutions in place is even more important.

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How to Improve Shopping Cart Checkout Conversion Rate

Invensis

How to Improve Shopping Cart Checkout Conversion Rate Did you finally compel a lot of viewers to browse through your amazing collection? That’s great! However, you could still fail in generating sales for your business due to the dreaded cart abandonment issues. The global cart abandonment rate stands at a staggering 69.23 percent! Naturally, getting […].

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IT implementation best practices that go beyond on-time and on-budget

Hyland

... The post IT implementation best practices that go beyond on-time and on-budget appeared first on The Hyland Blog.

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Strategies Of Outsource Mortgage Lead Generation Services That Works

Magellan Solutions

How outsource mortgage lead generation services strategies can help your business. Every business model needs new and proven ways to generate leads. Which outsource mortgage lead generation services has proven time and again that is useful for the mortgage industry. Mortgage professionals need to generate leads or interest from clients looking for a mortgage.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.