How Social Media Influencers Can Rock Your Global Business
The Global Small Business Blog
OCTOBER 21, 2022
©iStock/NataliaAlkema What a story! And one that everyone can learn from. White Claw's rapid (overnight) success was due, almost entirely, to a social media influencer. White Claw is a hard seltzer. "He [the influencer] came up with a slogan, 'ain't no laws when you're drinking Claws', and it took off from there," said [Chris] Taylor, a Hilton College associate professor.
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