Forrester Digital Transformation
FEBRUARY 23, 2023
Understanding consumer behavior is the underpinning of effective B2C marketing strategies. Some of the best CMOs aren’t only culture-reflectors but culture-makers — both in the brand stories they tell and the brand experiences they create. Simply put, they champion their customers every step of the way.
The Global Small Business Blog
FEBRUARY 23, 2023
©iStock/metamorworks Businesses frequently consider expanding “nationally” over time, that is, within their current nation. Many companies will consider international expansion at some point. This is the point at which an expansion turns into a “global” or “international” expansion, even if it is just into a neighboring nation such as Canada or Mexico for USA-based companies.
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Forrester Digital Transformation
FEBRUARY 23, 2023
Attention, sales leaders! In case you missed it, to win in 2023, your reps must leverage digital selling tactics and listen to buyer signals. Today’s buyer is empowered and increasingly reliant on self-discovery through digital experiences.
31 West
FEBRUARY 23, 2023
Contact centers are usually the intermediary between companies and their customers. Their main purpose is to help customers interact with products and services, provide useful information, and assist in sales or technical issues (among others). Unlike traditional call centers, which rely only on legacy phone systems, successful contact centers use a wide range of channels (mostly digital).
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Forrester Digital Transformation
FEBRUARY 23, 2023
Launching multiple products in a region can be complex due to variations in language, culture, maturity, and buyer needs across countries. On top of this, the need to tailor the launch to each market increases the complexity and need for resource.
Perficient Digital Transformation
FEBRUARY 23, 2023
To meet clinical, business, and evolving consumer needs, healthcare providers are focused on care delivery that enables innovation in patient engagement, data and analytics, and virtual care. According to Gartner’s 2022 Industry Cloud Survey , about 40% of IT leaders say they have started to adopt industry cloud platforms, with another 15% in pilots; another 15% are considering deployment by 2026.
Global Sourcing Brief brings together the best content for outsourcing professionals from the widest variety of industry thought leaders.
McKinsey and Company
FEBRUARY 23, 2023
The ‘resilience agenda,’ developed by the World Economic Forum with McKinsey & Company, is the first serious program to coordinate long-term solutions throughout our disrupted world.
Forrester Digital Transformation
FEBRUARY 23, 2023
Perspectives from a former CISO/CSO For my second blog in this series, I wanted to share my thoughts on one of my favorite subjects: third- party risk management (TPRM). More specifically, I’m going to primarily focus on the receiving side of the equation i.e.
Perficient Digital Transformation
FEBRUARY 23, 2023
As typical of me, let me start with a personal story and slowly move to the subject. I come from a family of authentic Indian cuisine experts. One of my favorite dishes that I can relish any time and every time is “Aviyal”. Aviyal is a super simple dish where all vegetables (ya…all vegetables) get cooked in coconut, green chilli and cumin paste, topped with coconut oil and curry leaves.
Forrester Digital Transformation
FEBRUARY 23, 2023
Approaches for conducting revenue technology discovery, depending on the situation, timescales, available resources and solution type.
Advertiser: G-P
Grow your startup beyond borders and boundaries. Global expansion is the ultimate goal for many startup founders. However, to successfully enter new markets and grow internationally, you need a sound and scalable global recruitment strategy. In this eBook, you’ll discover how you can gain a competitive edge over your business rivals through the latest technology, harnessing global contractors, and using a global employment platform.
Perficient Digital Transformation
FEBRUARY 23, 2023
This is the third blog in a series that explains how organizations can prevent their Data Lake from becoming a Data Swamp, with insights and strategy from Perficient’s Senior Data Strategist and Solutions Architect, Dr. Chuck Brooks. In the first article in this series, I explained the five components necessary to prevent a Data Lake from Becoming a Data Swamp.
McKinsey and Company
FEBRUARY 23, 2023
McKinsey research identified more than 30 measures that smallholder farmers can pursue to adapt to and mitigate climate change.
Go4Customer
FEBRUARY 23, 2023
In the business world, understanding the customers? mindset used to be less sophisticated in the past. Now things have changed a lot, as customers? preferences and buying behavior keeps changing as the trends in technology and business change. Therefore, understanding the customer?s mindset is an entirely different ballgame. Furthermore, it is crucial for building marketing strategies and sales campaigns too.
McKinsey and Company
FEBRUARY 23, 2023
While electric vehicles are clean, their batteries are highly carbon intensive to produce. Leading manufacturers are moving fast to try to fix that.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Mercans
FEBRUARY 23, 2023
A Guide to SaaS Technology and Outsourcing Tradeoffs Steve Goldberg Global HCM & HR Tech Advisor The What, Why and How of Organizational Agility Let’s start with a practical definition of organizational agility and highlight a few surrounding concepts. Organizational agility is the ability to be “out in front” of both business risks and business opportunities by determining when to pivot with respect to business plans, priorities or business strategies, and understanding and pursuing the bes
McKinsey and Company
FEBRUARY 23, 2023
Record numbers of women leaders are leaving their jobs. Research reveals what’s behind the “great breakup”—and how employers can reverse the trend.
TMS
FEBRUARY 23, 2023
One of the first things to do before starting a new business is to write a business plan. Financial projections are an essential part of any business plan, whether it be an online or offline venture. Solid startup financial projections are the glue that keeps your business plan intact which is why they are such a fundamental ingredient of preparing a new company.
McKinsey and Company
FEBRUARY 23, 2023
While Vietnamese consumers remain among the most optimistic about their economy in 2023, significant groups also expect lower income levels and higher prices.
Advertiser: G-P
The benefits of expanding internationally are endless, especially if you approach it the right way. However, there are pitfalls along the way that can slow down progress. Global expansion brings many opportunities for companies —business growth, brand-building in new markets, and access to diverse talent pools worldwide. However, international growth can come with challenges.
UnaTerra
FEBRUARY 23, 2023
The Polish government has introduced new legislation on remote working that was first introduced in 2022 but has recently been adopted as of 30 January 2023. Like many other countries around the globe, the COVID-19 pandemic caused Poland’s workforce to shift to remote working. And according to a recent study, almost 40% of people feel […] The post Poland Officially Establishes Remote Working Rights appeared first on Unaterra.
McKinsey and Company
FEBRUARY 23, 2023
A new report from McKinsey Global Institute finds that U.S. productivity growth has slowed in the last 15 years to 1.4% annual growth (as compared to long-term rates of 2.2% since 1948). It also found striking variations in productivity among leading and lagging firms within each sector — a gap that is only widening, write Charles Atkins, Austosh Padhi, and Olivia White in Harvard Business Review.
Outsource Workers
FEBRUARY 23, 2023
Running a successful legal firm comes with, among other things, a lot of admin. The to-do list of you and your team likely feels endless and, without the help of others, unachievable. But did you know there’s a better way to handle the recurring, repetitive, and time-consuming tasks that will likely take you away from the valuable work you could be doing?
Influx
FEBRUARY 23, 2023
Focus on your core functions with support as a service designed to meet your needs. An efficient workplace performs at a pinnacle to minimize wasted time, effort, and resources. It also allows teams to accomplish increased results in a shorter period. How fantastic would it be to do something that used to take you half a day to accomplish in a fraction of the time?
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Everest Group
FEBRUARY 23, 2023
Live Webinar Top Emerging Technology Trends: Six Things Sourcing Needs to Know in 2023 February 23, 2023 | 9 a.m. CST | 10 a.m. EST | 3 p.m. GMT | 8:30 p.m. IST Evolution in the IT function is inevitable. The very nature of technology is constantly shifting. Sourcing teams can better manage value from emerging technologies across the adoption cycle, from Research and Development (R&D) and exploration to scaled adoption.
Aspirant
FEBRUARY 23, 2023
A digital transformation is a journey. Unlike a journey by train where the tracks have been previously placed out, and it's a predictable and consistent path, digital transformation journeys often come with twists and turns, ups and downs, and discoveries.
Everest Group
FEBRUARY 23, 2023
With Australia facing a looming recession, outsourcing is emerging as a solution for banks and financial institutions to navigate economic uncertainty, improve efficiency, and find expert talent. Read on to learn more about the impact of an Australian recession on the industry and opportunities for service providers. The Australian market is not immune to a recession While the Australian economy has avoided a recession for the past 27 years, it may not be able to withstand the current environ
Transparent BPO Outsourcing
FEBRUARY 23, 2023
Developing Your Talent Pipeline and Other Hot Topics Training, leadership development, learning and performance professionals came together in Orlando for the 46th Annual Training Conference & Expo. Hugh Rumbaugh, Director of Digital Learning at Transparent BPO, was our eyes and ears, recording his top takeaways and how they can apply to the contact center industry. […] The post Top Takeaways from the 46th Annual Training Conference & Expo appeared first on Transparent BPO.
Advertiser: G-P
The fintech industry is growing exponentially — in the first quarter of 2022, the sector saw a 182 percent increase in tech job growth. However, experts are warning that local candidates to fill those roles may become scarce in certain areas. In fact, according to a report from Korn Ferry, by 2030, more than 85 million jobs could go unfilled across three major industries: telecommunications, manufacturing, and technology.
Everest Group
FEBRUARY 23, 2023
Through brand communities, companies can gain loyal, engaged advocates and customer insights that are key to personalization. With the help of engagement service providers, enterprises can realize tremendous business value by using this marketing channel. To learn more about the value of ESPs in unlocking the full potential of brand communities, read on.
McKinsey and Company
FEBRUARY 23, 2023
The power of spoken word can be a messenger for change.
Perillion
FEBRUARY 23, 2023
Recruiters are in charge of recruiting. Marketers are in charge of marketing. Salespeople are in charge of selling. But who’s in charge of ESG?
McKinsey and Company
FEBRUARY 23, 2023
European telco operators face a critical growth challenge. Delayering businesses to focus on meeting that challenge could prove to be the most effective response.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
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