5 Ways to Optimize Costs When Entering New Markets
Transperfect
JULY 30, 2021
“It is not the strongest or the most intelligent who will survive, but those who can best manage change.” – Leon C. Megginson, Professor of Management and Marketing at Louisiana State University at Baton Rouge. Megginson offered these wise words of advice almost 60 years ago, and they still ring true today. When any brand grows internationally, each country provides a new audience and a different set of challenges.
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