Tue.Feb 14, 2023

article thumbnail

Younger Business Buyers Are Having Their Say

Forrester Digital Transformation

The latest data from Forrester’s annual Buyers’ Journey Survey — the largest and most comprehensive business buying study in the world, with more than 20,000 respondents across 14 countries — reveals a few surprising insights about the latest business buying behaviors.

244
244
article thumbnail

The Birth of Globalization. You'll Find It In New Orleans

The Global Small Business Blog

©iStock/SkyF New Orleans, the city that was once the world’s gateway to America is betting it can win in a new and different era of global integration. A critical gateway between the Mississippi River and global oceans, New Orleans has been an entry and exit point for the United States since before the Louisiana Purchase. The city is now betting that position will continue — and even deepen — as the world enters a new era of global integration.

188
188
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Software Industry Trends That Matter In 2023

Forrester Digital Transformation

In 2023 the software industry will continue to grow and expand its share of the overall tech market spend; however, challenges exist. Growth alone is no longer enough, as shifts in investment capital are forcing new emphasis on managing profits and operational costs. Geopolitics will influence changes as well, such as more local hosting options.

Software 130
article thumbnail

Deploying a Sitecore instance on a “local” Kubernetes (k8s) setup

Perficient Digital Transformation

Have you ever wondered about having a local Sitecore instance on a local deployment of k8s? I was curious and decided to dive headfirst into the unknown world of k8s virtualization on a local setup. In this blog series I will be sharing the details my journey, my findings the mistakes/successes, and the final state of my discovery. The Idea Having experience with developing/deploying Sitecore with Docker Containers, I was curious as to the possibility of doing the same using Kubernetes.

Research 142
article thumbnail

How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

article thumbnail

Customer-Led Growth Is Getting More Attention Among B2B Firms: Should You Care?

Forrester Digital Transformation

As a customer success manager (CSM) or B2B marketer involved in postsale engagement, you may be hearing more about Customer-Led Growth (CLG), especially as a counterpoint to Product-Led Growth. In the past few weeks, we have seen an uptick in interest about CLG and in the questions we receive as analysts. What is CLG?

Marketing 130
article thumbnail

From Data Swamp to Data Lake

Perficient Digital Transformation

For several years now I have heard people that wanted to slow the progress of companies becoming data-driven use the term “Data Swamp”, usually without much understanding of what a Data Swamp is. In this series of blogs, I will define what a Data Swamp really is and why it may not be a bad thing. More importantly, I will explain how straightforward it is to keep a data lake from becoming a Data Swamp or how to turn your Data Swamp into a data lake.

Analytics 111

More Trending

article thumbnail

Mastering Cloud Transformation for Business: Program Model

Perficient Digital Transformation

As IT leaders and VPs of IT, navigating the challenges of digital transformation can be a daunting task. Balancing the need for innovation and growth with the need for stability and cost-effectiveness is a constant struggle. However, cloud technology offers a way to achieve both goals through the implementation of a comprehensive Cloud Transformation strategy.

article thumbnail

We Need To Talk More About Burnout In Cybersecurity

Forrester Digital Transformation

Forrester predicted that in 2023 a global 500 firm will be exposed for burning out its cybersecurity employees. In 2022, we saw at a very practical level in Australia that weakness in our cyber defenses can impact society at mass levels.

article thumbnail

Why Customer Care Is the Heart of Your Healthcare Organization

Perficient Digital Transformation

For healthcare and life science organizations, the folks on the front lines manning the phones, answering customer questions and solving issues make a major impact on the patient experience. And for those in sales, marketing, product development, and operational roles, this team can also make a major impact on how to optimize that patient experience.

article thumbnail

Generative AI Needs Design And Will Transform It

Forrester Digital Transformation

The spotlight on generative AI has gotten brighter than ever in recent months and it’s sparking both excitement and fear among designers because of what it means for the future of creativity. Creativity is not the exclusive domain of designers, of course — it also helps marketers, engineers, strategists, and others do their jobs.

Design 130
article thumbnail

Global Hiring Guide for Startups

Grow your startup beyond borders and boundaries. Global expansion is the ultimate goal for many startup founders. However, to successfully enter new markets and grow internationally, you need a sound and scalable global recruitment strategy. In this eBook, you’ll discover how you can gain a competitive edge over your business rivals through the latest technology, harnessing global contractors, and using a global employment platform.

article thumbnail

What is Hardware Asset Management and Why is Important for Your Organization

V-Soft Consulting

A lot of organizations struggle to keep track of their hardware systems and their validity. However, this issue can be resolved by utilizing ServiceNow’s Hardware Asset Management, which helps in improving hardware governance and speed time to insights and action. Let us take a closer look at what exactly a Hardware Asset Management is and how you could benefit from it.

article thumbnail

CPG Marketers, Take Some Lessons from Super Bowl LVII

Forrester Digital Transformation

Ok, let’s get this out of the way: as a lifelong Eagles fan, I was devastated by the outcome of the Super Bowl and my TV was lucky to survive the last 2 minutes of the game.

Marketing 130
article thumbnail

Disruption and innovation in US auto financing

McKinsey and Company

The relatively stable auto-financing market appears poised for change as strong demand draws the attention of a broad range of attackers.

Finance 105
article thumbnail

David San Filippo Talks Professional Growth and Sitecore

Perficient Digital Transformation

Perficient colleagues within our award-winning Sitecore team bring years of experience and vast knowledge to the practice and our clients. We’re proud to announce that recently six of our colleagues have been named 2023 Sitecore MVPs. Below is a deeper look into David San Filippo’s role as a principal on the Sitecore team and his fourth Sitecore MVP award.

article thumbnail

ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

article thumbnail

Has mining lost its luster? Why talent is moving elsewhere and how to bring them back

McKinsey and Company

A well-managed, motivated, and trained workforce has been a core driver for productivity and safety in mining; an unprecedented skills shortage in the mining industry is elevating talent to the top of miners’ agendas.

article thumbnail

Devise the Perfect Escalation Management Strategy for Call Center Service.

Go4Customer

Customers should be well tended to whenever they reach out to a business number and share their concerns. The ability to handle customer concerns effectively determines the underlying business performance. The customer?s experience is directly proportional to the business outcome so businesses try their best to provide the best resolutions to customers?

article thumbnail

Starting Down the Road to Supply Chain Visibility

Perficient Digital Transformation

In the last blog in this series, Blockchain: The Secret Sauce to Supply Chain Visibility , we covered why visibility is so important in the supply chain for all parties and gave several examples of firms using distributed ledgers to help improve customer service, reduce inventory costs, provide proactive status updates, and even help mitigate risk. In this blog, we thought we would answer one of the first questions clients and potential supply chain clients have asked: what is the process of pr

article thumbnail

The McKinsey Crossword: Love Is Love | No. 115

McKinsey and Company

Sharpen your problem-solving skills the McKinsey way, with our weekly crossword. Each puzzle is created with the McKinsey audience in mind, and includes a subtle (and sometimes not-so-subtle) business theme for you to find. Answers that are directionally correct may not cut it if you’re looking for a quick win.

63
article thumbnail

Top 7 Global Employment Challenges

The benefits of expanding internationally are endless, especially if you approach it the right way. However, there are pitfalls along the way that can slow down progress. Global expansion brings many opportunities for companies —business growth, brand-building in new markets, and access to diverse talent pools worldwide. However, international growth can come with challenges.

article thumbnail

Using Content Hub One to Drive Content in Sitecore Personalize

Perficient Digital Transformation

One of the biggest challenges for implementing personalization at scale is managing content. You not only need to come up with personalized content for each of the personalization scenarios you want to implement, but you need to manage the review and approval process as well as ensure you can distribute it properly across the channels where that content is needed.

article thumbnail

83b Election Can Save Some Serious Cash

inDinero

Issuing restricted stock is a common way to compensate a company’s founders. If you are a founder of a new business, an 83b election is a vital tax form that can save you serious money when it comes time to file taxes. An 83b filing could work out great for you, but the ins and outs of this form can be confusing, leaving founders and tax preparers alike unsure of what to do.

article thumbnail

The Customer Experience Puzzle

Anexa

In today’s highly competitive business environment, companies that prioritize customer experience (CX) have a significant advantage over those that don’t. The happier and more satisfied your customers are, the more likely they are to stay loyal to your brand and refer others to your business. That’s why understanding your customers’ sentiment is so crucial.

article thumbnail

83b Election Can Save Some Serious Cash

inDinero

Issuing restricted stock is a common way to compensate a company’s founders. If you are a founder of a new business, an 83b election is a vital tax form that can save you serious money when it comes time to file taxes. An 83b filing could work out great for you, but the ins and outs of this form can be confusing, leaving founders and tax preparers alike unsure of what to do.

article thumbnail

ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

article thumbnail

Pricing Actions to Capture Outsourcing Savings and Drive Success in 2023 | Webinar

Everest Group

Live Webinar Pricing Actions to Capture Outsourcing Savings and Drive Success in 2023 February 14, 2023 | 9 a.m. CST | 10 a.m. EST | 3 p.m. GMT | 8:30 p.m. IST The past two years have witnessed a major talent crunch for technology services skills. The rush to pursue digital transformation created mass demand for IT and tech skills, escalating the cost of labor and leading to high wage inflation, attrition, and consequent pressure on pricing.

article thumbnail

Cybersecurity trends in 2023 and beyond

The Scalers

As the digital world continues to evolve at breakneck speed, so too do the threats to our online security. 2023 promises to be no exception, with new and sophisticated cyberattacks emerging every day. But what exactly can we expect in the coming year? What are the dominant cybersecurity trends in 2023 and how can businesses and individuals stay ahead of the curve?

article thumbnail

Zinnov-NASSCOM India Tech Start-Up Landscape Report 2022

Zinnov

The India Start-up ecosystem has been an unstoppable freight train, having produced 25,000 to 27,000 start-ups in the last decade alone. The tracks firmly laid, through corporate participation in the form of investments, acquisitions, and open innovation programmes , government support, and the momentum being fueled by founders and funders alike. However, with a pervasively brittle global economic scenario, these numbers have lost some of their sheen.

Retail 52
article thumbnail

Philippines gig economy: The rise and risks

Microsourcing

A lot has been written about the Philippines freelance boom in recent times, so much so that the phenomenon has earned its own moniker. Article after article references the ‘Philippines gig economy’, a catch-all phrase that paints a picture of tech-savvy millennials embracing the freedom of being their own bosses and ticking off jobs for overseas clients when and where it best suits them.

Jobbing 52
article thumbnail

Global Hiring Guide: Top Emerging Fintech Hubs

The fintech industry is growing exponentially — in the first quarter of 2022, the sector saw a 182 percent increase in tech job growth. However, experts are warning that local candidates to fill those roles may become scarce in certain areas. In fact, according to a report from Korn Ferry, by 2030, more than 85 million jobs could go unfilled across three major industries: telecommunications, manufacturing, and technology.

article thumbnail

TTEC

TTEC

Mobile menu section: Mobile menu links: Menu title: Home Menu link: / Menu title: Contact Us Menu link: /contact-us Menu title: Services Menu children: Menu title: Customer Experience Strategy Menu link: /customer-experience-strategy Menu title: Data Analytics Menu link: /data-analytics Menu title: Digital Experience Transformation Menu link: /ttec-digital Menu title: Contact Center Technology Menu link: /contact-center-technology Menu title: Revenue Generation Menu link: /revenue-generation Men

Retail 52
article thumbnail

Cost Avoidance in Procurement- The Ultimate Guide

Obobo

Cost Avoidance in Procurement- The Ultimate Guide It’s no secret that cost can play a huge factor in the success of any business, and procurement is no exception. Procurement managers have always been looking for ways to save money, but with the current landscape of global competition and fluctuating prices, it can be hard to know how to optimize savings.

article thumbnail

How to Improve Remote Communication with Nearshore Software Developers

WebCreek

Rate this post Importance of communication in the workplace In today’s work environment, remote teams are built with people from varying geographic locations. This is especially true for companies that outsource roles through staff augmentation like software developers. They could be located in the US, for example, while their team of software development experts is in Colombia or some other Latin American territory.

article thumbnail

5 Advanced Tips to Unlock Value During a Recession

Neo Group

With experts warning of an impending global recession , understandably many companies are tightening budgets and pursuing layoffs or instituting hiring freezes. While managing with fewer resources and tighter budgets is never ideal, it is a familiar business problem, and old problems often have well-tested solutions. For businesses proactively planning for the impacts of a global recession, the first change they should consider isn’t cutting costs, it’s strengthening the very program intended to

article thumbnail

How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.