Managing any business is about generating turnover, which equals profit and email marketing campaigns are an excellent way to gain additional revenue.
Building the right business brand is essential, and technology has helped companies to become highly successful by using email marketing campaigns to attract new clients.
And many businesses are seeing the added value in hiring an email marketing virtual assistant to handle all email marketing communication tasks.
Hiring virtual assistants will save you time and be cost-effective for all your email marketing goals.
And we’ll explain the strategies to implement using virtual assistants for email campaigns.
Efficient Email Marketing Campaigns With VAs
Hiring a virtual assistant to help you implement an email marketing strategy is becoming popular with businesses globally.
An email marketing campaign can take a lot of time and effort, so hiring a virtual assistant to manage the whole process makes sense.
You can save considerable time with your digital marketing strategies by hiring virtual assistants to do the time-consuming work. And using excellent virtual assistants to handle email campaigns will improve your business’s overall performance.
The number of customer purchase follow-ups for your services or products increases when you respond promptly to a customer’s needs. An excellent virtual assistant will perform all email marketing tasks to a high standard and suggest ways to improve future email campaigns.
Focus On The Right Email Marketing Tasks
These are the main tasks you should consider outsourcing to a VA.
1 – Update And Maintain Email Lists
Ensuring your client database is up to date is vital but takes a lot of time; this is where an excellent virtual assistant proves invaluable.
The virtual assistant you hire will need to collect the emails of all your customers and potential customers from websites and directories.
Excellent data input skills are vital because all the information collected must be correct and credited into a spreadsheet and then transferred onto a secure database on your in-house IT system.
The information within the email database must always be correct and updated to ensure future email and mass marketing campaigns target the right people.
2 – Create Email Marketing Templates And Content
The virtual assistant you hire must be excellent at creating content for email templates that will be used as part of your digital marketing campaign.
There are email marketing tools available that make the process easier. Many of these tools are free and do a good job, but paid options are available that offer more automated features.
Using an email marketing template saves your virtual assistant considerable time. All they have to do is change the name of your marketing campaign and adjust the message and the system will fill in variables like the recipient’s name or business.
This email template method saves so much time when you email hundreds of duplicate emails to your loyal customers.
3 – Schedule Bulk Email Sending
Sending hundreds of emails to paying customers is time-consuming, so you must schedule the automated mails correctly.
Your virtual assistant will handle this process, with emails needing to be sent out on a specific day.
As a business, you can’t afford to get dates wrong during a marketing campaign. For example, if a customer receives an email too close to or after the promotional event, they will fail to take advantage of the promotion you are offering.
Effective email campaigns always give clients ample opportunity to take advantage of promotional offers.
4 – Manage Follow Ups And Responses
Your virtual assistant is responsible for dealing with follow-up reminders for a promotional email campaign.
Sometimes clients need a gentle reminder that the promotional event is near the end. A follow-up reminder can make the difference between them purchasing or not.
However, you must never bombard your clients with endless emails urging them to buy your product or service, this will alienate them, and they will refrain from doing business with your company in the future.
Often people know the difference between a repeated email hard sell and other marketing ploys and will react negatively to them.
How To Find The Right Email Marketing VA
Here are three top tips to focus on if you want to find the right email marketing virtual assistant.
1 – Create A Clear Job Description
You must create a detailed job description to attract suitable applicants to the role you are advertising.
You must know what attributes you are looking for in a virtual assistant for marketing to save your business time and money, so always consider your needs carefully before writing the job description.
When looking for a virtual assistant, they must be able to write excellent content and know how to perform email marketing tasks effectively.
Your business benefits significantly from running successful marketing campaigns; therefore, hiring someone who can plan marketing strategies well is vital.
The person you hire must also know how to set up an engaging email template that stands out from the rest. And they should be able to make sure your campaign doesn’t encounter any technical software glitches.
Excellent knowledge of how to use email schedules and automate emails and how vital click-through rates are is critical.
2 – Screen And Interview Applicants
To save time and money, thoroughly screen applications before you go any further in the hiring process.
Ensure you create a filtering system with the minimum requirement you seek and stick to it.
If an applicant’s email is littered with spelling mistakes, they are not the high-quality virtual assistant you require.
Often searching Google and Facebook will help you make a more informed choice regarding hiring.
For example, applicants may be highly qualified, but their questionable social media presence would compromise your brand. Therefore, you can save yourself time by discounting this applicant from the get-go.
3 – Hire And Train The Best Candidates
Ensure you implement the proper training pathway when you hire your virtual assistant; failing to do so will cost you time and money.
All businesses have a company culture where the standard must be taught and maintained, and proper training from the start is vital.
For example, social media online training is popular with most modern companies. However, the training will include pitfalls to be aware of when you use social media platforms for personal use.
Your company may have a set way you like your staff to interact with clients in the project management space. Ensuring your virtual assistant knows what is required of them is critical to their long-term success working for your company.
Let Us Help You Find The Ideal Email Marketing VA
Time is money, so you can’t always devote time to searching for the perfect virtual assistant as a business owner.
Let us handle the entire process for you. We have over ten years of experience sourcing, screening, interviewing, hiring, and managing high-quality virtual assistants.
Our free consultation will demonstrate how quickly and professionally we can match you with a suitable virtual assistant.