When you think of a virtual assistant, the first thing that springs to mind is the basic admin and secretarial tasks they undertake.
While all virtual assistants will be required to perform standard administration duties, it is becoming increasingly common for remote workers to be multi-skilled in other areas such as graphic design, marketing and financial management.
As a business owner, it is tempting to handle all the graphic tasks yourself or let your salaried staff handle them, but this takes considerable time and effort.
Many small businesses are seeing the actual value of hiring a graphic design VA instead of employing a full-time graphic designer.
Why Hire A Graphic Design Virtual Assistant?
After hiring a virtual assistant for graphic design services, businesses quickly learn that they can’t manage without them.
Graphic design is a big part of any small business, and business owners are often mistaken in thinking they can handle all the tasks themselves.
A graphic design virtual assistant will spend years gaining the knowledge and skills to excel as a graphic designer in any business sector. These skills can help to transform your company’s profile to the next level.
Many business owners are shocked at how cost-effective hiring a virtual assistant for graphic design for their company proves as you have the flexibility to be able to use them on a project-by-project basis.
13 Graphic Design Tasks You Can Outsource To A VA
1 – Logos
Is creating graphic logos simple? Yes.
However, creating professional logos which are visually pleasing to the eye takes considerable skill, time and effort.
First impressions count, and the first thing a potential customer notices is your company logo. It’s the first thing that should jump out at them.
With this in mind, your logo must be clear in the message you want it to deliver.
Any business wants its brand identity and logo to look like it has been thrown together by someone with work experience and not highly skilled graphic designers.
A graphic designer will have acquired years of knowledge of what graphics, colours, and fonts work well together to ensure the logo conveys the right message to suit your business.
2 – Branded Stationery
Having your company logo on all your stationery and at the top of all your letters and emails is a must for all businesses, regardless of size.
It will be the job of your graphic design virtual assistants to ensure that all your logos and graphics fit the size of your branded stationery.
This is vital, especially when you hand out free promotional merch at trade fairs like pens, keyrings, and mugs.
Your company may alter the company logo to appeal to would-be customers on merchandise.
Therefore your virtual assistant for graphic design would have to design a new logo while still including your primary company logo within the new format.
When you hire your graphic design virtual assistant, you must consider all the marketing materials, including branding stationery, so that you include this in the overall design services tasks you wish them to deliver.
3 – Social Media Graphics
In modern business, social media is king. Using social media in the right way can positively impact your business, but it requires a lot of skill to make sure you use the correct graphics to ensure your posts grab your audience’s attention.
Digital marketing is about painting the right picture to convey your message. It is vital that your business stands out from the crowd, and a graphic design VA can help you do this.
All your marketing efforts will need some degree of graphic designing, so it is essential that all your graphics are visually appealing.
Hiring a graphic design VA will allow you to concentrate on other areas of your business while they take care of the graphics. Graphics and text should work seamlessly in all your social media posts to achieve the desired results.
4 – Website Graphics
A website says so much about a business, and virtual assistants can play a vital role in improving the graphics on your website.
Your company website should be engaging and convey the right message to your target audience. Using suitable graphics can help build a purposeful visual strategy for your business.
Using loads of text on your website without graphics is heavy on the eye and is not visually appealing to the reader.
When a website is text-heavy, it puts people off, and they lose concentration quickly. This means they are unlikely to buy the service or product you are selling.
Virtual design assistants have the right skills to enhance the business strategies of any online business. In addition, the visual aspects, such as your design team’s logo, can maximise audience potential.
5 – Infographics
When you hire a graphic design virtual assistant, they must have extensive knowledge and experience working with Infographics.
Infographics combine written content with graphics, making it easier for the reader to understand the message being presented to them.
It is advisable that your graphic design virtual assistant handles all infographic tasks because they will have the knowledge and skills needed to work with various graphical tools.
How graphics and written content are presented significantly impacts how well the information is understood by its audience.
6 – eBook Design
Modern businesses use Ebooks as an additional tool to present information about their service or product to a targeted audience.
Information eBooks are often free to download and are sent to customers and possible customers.
This is where a virtual assistant for graphic design can use their design skills to ensure every eBook page stands out. There is no point in designing a striking front cover and having a text-heavy content page.
Your graphic design virtual assistant will take charge of all design elements of your eBook.
7 – Landing Pages
An excellent landing page can help promote your company positively if it is presented correctly.
Commonly a new promotional offer for your product or service will feature heavily on your company’s landing page.
Promotional offers and discounts often change, so it is best practice to let your virtual assistant for graphic design handle all landing page tasks.
When potential customers click on your online advert through social media, they will automatically be taken to your landing page.
If your landing page is dull and the offer is hard to understand, the person will disregard the promotional offer and shut down the page, meaning you have lost money in advertising and potential sales.
8 – Business Cards
Business cards may be seen as old school, but it is still vital that you don’t go to a trade fair or essential business meeting and make a poor impression by giving people a rubbish business card.
Your virtual assistant graphic designer will be able to use suitable graphics and fonts to design an impressive business card that is reflective of your company brand.
Digital business cards are commonplace in modern business, as it saves on printing costs and can be placed at the end of emails or sent using Bluetooth.
However, physical business cards can be placed within a package when delivering a product to a customer. Therefore, both forms of cards need to be excellently designed so that they stand out from the crowd.
9 – Property Listings
A poor-quality photo on a property listing will detract potential buyers.
Using highly quality photos will attract buyers, which in turn helps to enhance your company’s professional image.
Listings must be easy to understand with excellent use of information and images.
Hiring a virtual assistant for graphic design will help you present your listings correctly, where images and text are incorporated well together.
It is obvious that the best property listings are the ones that stand out, which helps to sell your property quickly – the flip side is poor listings that fail to gain any sales and cause a detrimental effect on your business.
10 – Brochures
All companies have business brochures, allowing them to present their brand, product, or service in a highly professional way.
As a business manager, you will need help bringing your ideas to life in the form of a brochure. This is where an excellent graphic design VA can prove invaluable.
The graphic design VA you hire will have all the required skills to design and produce digital and print brochures that bring your ideas to life.
11 – Flyers
Flyers are still widely used to promote a company’s product or service, and a significant print run can reach a relatively large audience.
Producing a professional flyer using high-quality images, fonts, and compelling text will go a long way to promoting your business correctly.
The main aim of a flyer is to try to generate sales for your business, so the last thing you want to do is produce a flyer that gets chucked in the recycling bin unread.
Your graphic design virtual assistant will take charge and project manage all your flyers, so you have to worry about it. The person you hire will have extensive knowledge of what colours and pictures work well together to present a professional image.
12 – Photo Editing
Having the expertise to photo edit correctly is another important reason you should hire a virtual assistant for graphic design.
As small businesses rely on staff to multitask by taking photos when at a trade show or promotional event, your VA must be able to edit the images they take to ensure they are of the right quality.
Extensive knowledge of photo and video editing software such as Photoshop is required to enhance each photo’s quality.
A graphic designer will also need to know about copyright laws to ensure they can use different images from different sources.
13 – Print Marketing
Print marketing plays an essential role in all companies, and hiring a virtual assistant for graphic design will benefit all these marketing tasks.
Your hire must know what print quality is required when printing on different things such as paper, clothing, mugs, etc.
Merchandise is often an excellent way to promote your brand and business. However, if the print quality of a t-shirt, for example, is poor, you are unlikely to sell many t-shirts. The same can be said for any merch idea you have.
Let Us Find You The Perfect VA
Hiring a virtual assistant for graphic design, either independently or through graphic design services, has countless benefits.
Not only will it save you on the overall costs of employing fully salaried graphic designers it will also save you a load of stress.
If you don’t want the hassle of finding and hiring, then let us help you. Contact us today to find out how we can source, hire, train, and manage your virtual assistant for graphic design.