Build a Reputation Beyond Your Local Market

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Labels that get their start outside of major fashion hubs are leveraging their local identities and a strategic approach to wholesale to gain international followings.

Key insights:

• Brands outside of cities like Paris and New York often struggle to build a reputation beyond their local markets.
• Post-pandemic digitalisation, including the proliferation of Zoom and online shopping, has made it easier for designers to reach buyers, VIP clients and other tastemakers.
• Other effective strategies include targeting influential wholesale accounts and building a strong social media presence.

Learn how regional brands go global (full article requires payment).