Forrester Digital Transformation

APRIL 26, 2023

At some point in every organizations’ security journey, the problem of asset management inevitably comes up. Solutions are often cosmetic and don’t tackle fundamental issues or provide real visibility. As more organizations chart their zero trust course, the asset management problem comes up a lot more as you cannot mediate what you do not know.

Management 130

Management Risk Management Risk Management 130

Forrester Digital Transformation

APRIL 20, 2023

The de facto cloud strategy is hybrid. This term encapsulates pretty much every flavor of cloud strategy today and does little to give you the specifics. Whether you’re bursting from private cloud to public (you’re not) or managing two separate siloes of applications on different platforms – the term fits.

Management 245

Management 245

Forrester Digital Transformation

APRIL 19, 2023

On 18th April 2023, the European Commission adopted a proposal for the EU Cyber Solidarity Act to strengthen cybersecurity capabilities in the EU. The proposed act will support detection and awareness of cybersecurity threats, bolster preparedness of critical entities, reinforce solidarity, and improve crisis management and response capabilities across Member States.

Cybersecurity 130

Cybersecurity Management Risk Management Risk Management 130

Forrester Digital Transformation

APRIL 19, 2023

The RSAC 2023 is kicking off soon and I will be there for the first time! Why? Because new rules for the protection of the personal data of employees have arrived in the US and we need to talk about it.

130

130

Forrester Digital Transformation

APRIL 19, 2023

“Follow the yellow brick road!” Silly Dorothy. She had it so easy. Dorothy had a magical guide that popped up when she needed help the most. For many executives getting started with forming a data team and insights strategy, the road forward is not so clear.

Information Technology 246

Information Technology Government 246

Forrester Digital Transformation

APRIL 10, 2023

Last week, we published our latest in a series of “State Of” reports for specific verticals. You can find The State Of Cloud In Retail, 2023 on the Forrester website now.

Retail 130

Retail Healthcare Regulations Supply Chain Management 130

Forrester Digital Transformation

APRIL 10, 2023

B2B marketers overwhelmingly agree that buyers expect an experience personalized to their needs and preferences across sales and marketing. Personalization capabilities and components are distributed throughout the B2B marketing technology stack, but organizations often struggle to define an audience-centric view of the role of personalization that extends throughout the customer lifecycle.

Sales 130

Sales Marketing Accounting 130

Forrester Digital Transformation

APRIL 10, 2023

Personalization sounds good in theory – who doesn’t want a moment customized just for them? But the reality is that not all consumers or customers want personalization from brands at the same intensity across the customer lifecycle (see Figure).

Marketing 130

Marketing 130

Forrester Digital Transformation

APRIL 10, 2023

Plan Now for Major Changes to Oracle Java Licensing Costs Oracle has again changed licensing rules for its widely used Java product. On Jan 23, 2023, the company introduced a new license metric, the SE Universal Subscription.

Information Technology 130

Information Technology Risk Management Risk Management Government 130

Forrester Digital Transformation

MARCH 22, 2023

Firms need help dealing with challenges related to the migration, modernization, and management of workloads across hybrid cloud environments; lacking the relevant skills and expertise in house, they turn to professional services to help them realize cloud benefits faster.

Service 130

Service Management 130

Forrester Digital Transformation

MARCH 22, 2023

All signs point to Covid-19 Pandemic being fully behind us: the Biden Administration’s intention of Covid-19 national and public health emergencies are set to end on May 11th 2023, consumers’ comfort in pre-Pandemic activities, like going to a concert or a museum, are increasing over time, and while travel is recovering, the lack of full […]

Marketing 130

Marketing 130

Forrester Digital Transformation

MARCH 20, 2023

Our recent B2B marketing Predictions webinar explored how some organizations will try to strengthen marketing-sales alignment. Learn how that could fall short — and what the better alternatives are.

Marketing 130

Marketing Sales Accounting Design 130

Forrester Digital Transformation

MARCH 14, 2023

Quota attainment is consistently used as a sales performance metric but is misunderstood and should not be used as an indicator of sales success. Read this blog to understand the reasons for quota attainment challenges and why different measures should be used.

Sales 130

Sales 130

Forrester Digital Transformation

MARCH 14, 2023

Last year, a number of Forrester analysts discussed how manufacturers are responding to the challenges their industry faces right now. As I wrote at the time: “Energy prices are scary. Supply chain disruptions are scary. Workforce modernization and empowerment are hard. Budgets are tightening. Hardware upgrades are expensive, slow, and painful.

Manufacturing 130

Manufacturing 130

Forrester Digital Transformation

MARCH 14, 2023

As brands contend with rising media costs, changing consumer behavior, and, for some, lackluster sales results, they continue to invest in consumer loyalty programs and technology solutions to help them engage and retain consumers. In fact, 53% of B2C marketing decision-makers plan to increase their spend on loyalty technology this year.

Flexibility 130

Flexibility Sales Marketing Automation 130

Forrester Digital Transformation

MARCH 14, 2023

The explosion of account-based marketing (ABM) at scale has been enabled by the proliferation of data and insights. It’s now within the reach of all B2B marketers to get more precise about who, how, and when they are engaging with customers and prospects.

Accounting 130

Accounting Marketing 130

Forrester Digital Transformation

MARCH 14, 2023

For the first time in three decades, athletic retailer Adidas, reported an operating loss to the tune of €700 million ($736 million) in 2022 and warned of a €1.2 billion ($1.27 billion) revenue decrease in 2023. The incurred losses and potential revenue hit aren’t from ongoing supply chain issues or a result of inflation.

Retail 130

Retail Risk Management Risk Management Management 130

Forrester Digital Transformation

MARCH 14, 2023

As part of Forrester’s research into securing what you sell, we have long advocated for security leaders to overlay their own activities with the rest of the product team and to engage in the product lifecycle before the product has even been defined.

Collaborations 130

Collaborations Management Research Risk Management 130

Forrester Digital Transformation

MARCH 13, 2023

Death. Taxes. The customer lifecycle. Until now, business leaders could count on the inevitability of all three. But no longer. Today’s consumers thrive on novelty, embrace emerging technologies, and expect more from brands. And during the pandemic, businesses proved that they can innovate fast enough to keep up.

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100

Forrester Digital Transformation

MARCH 3, 2023

Until recently, discussions about Zero Trust (ZT) in Europe focused on the what and why. The last year has seen a significant shift in the market, and organizations have now begun focusing on the how. European organizations see significant value in adopting Zero Trust and have taken steps to prioritize adoption.

Marketing 130

Marketing Risk Management Risk Management Cybersecurity 130

Forrester Digital Transformation

MARCH 3, 2023

This series helps technology and digital business leaders think beyond traditional software selection methods and master the fundamentals.

Software 240

Software 240

Forrester Digital Transformation

FEBRUARY 22, 2023

Zero Trust has seen an increase in adoption over the past few years — Forrester’s Security Survey, 2022, shows that 83% of global large enterprises are reporting that senior leadership has committed their organizations to the adoption of Zero Trust. Aspects of the Zero Trust model continue to be misunderstood, however.

130

130

Forrester Digital Transformation

FEBRUARY 22, 2023

If Meta’s announcement about its pilot subscription service sounds familiar, that’s because it bears a striking resemblance to Twitter Blue. Paying users will get a coveted verification badge and increased prominence.

Customer Support 130

Customer Support Accounting Service Marketing 130

Forrester Digital Transformation

FEBRUARY 22, 2023

Over 100 analyst-led sessions, detailed case studies and success stories, and unparalleled networking opportunities are just a few of the things that B2B marketing, sales, and product leaders can expect at this year’s event.

Sales 130

Sales Marketing Research Management 130

Forrester Digital Transformation

FEBRUARY 21, 2023

It seems that every other news headline is warning us of impending economic doom in 2023. The peculiar thing about sales is that there really are no acceptable excuses for nonperformance. I knew of sales leaders who were put on performance improvement plans during the pandemic.

Sales 130

Sales Service 130

Forrester Digital Transformation

FEBRUARY 21, 2023

Unless you’re a floppy disk aficionado, Tom Persky isn’t likely to be a familiar name. Tom is what you’d call a “last man standing,” as he’s the only bulk seller of floppy disks left, and his business of recycling, stripping, and reselling floppy disks is booming. You may be thinking, so what?

Risk Management 130

Risk Management Risk Management Management 130

Forrester Digital Transformation

FEBRUARY 21, 2023

For this research, we examined Forrester data on CISO reporting and organizational structures: CEO- and board-aligned; IT-aligned; and risk-aligned.

Research 130

Research Cybersecurity Design Service 130

Forrester Digital Transformation

FEBRUARY 21, 2023

Last year, Amazon’s total net sales surpassed the half-trillion-dollar mark. To understand the drivers behind Amazon’s sales and profits performance, we analyzed the company’s sales and profits by product groups, countries, and business segments. Following are the top 10 insights from our analysis.

Sales 130

Sales Retail 130

Forrester Digital Transformation

FEBRUARY 21, 2023

The nature of SaaS applications means that there is not a single silver bullet or method for protecting all SaaS applications. Instead, businesses must look at their SaaS tools as a portfolio of different platforms each with their own risk profiles.

Information Technology 130

Information Technology 130

Forrester Digital Transformation

FEBRUARY 13, 2023

As sales leaders weather the economic storm of 2023, sales technology remains key in firms’ ability to win, serve, and retain customers. Decreased budgets and pressure to perform in a challenging economy are forcing sales leaders to optimize their technology stack.

Sales 130

Sales Service 130

Forrester Digital Transformation

FEBRUARY 3, 2023

What do Live Nation’s Taylor Swift ticketing debacle and cyber risk have in common? Bad assumptions.

Risk Management 130

Risk Management Risk Management Government Cybersecurity 130

Forrester Digital Transformation

FEBRUARY 2, 2023

Software composition analysis (SCA) has lived for many years in the shadow of static application security testing (SAST) and dynamic application security testing (DAST) tools that have commanded bigger budgets, stakeholder attention, and vendor competition.

Software 130

Software Cybersecurity 130

Forrester Digital Transformation

FEBRUARY 2, 2023

In the era of data deprecation, many B2C marketing clients are asking me “how can I get more first-party data?” or “how do I get more customers to share data with me?

Marketing 130

Marketing 130

Forrester Digital Transformation

JANUARY 23, 2023

In 2023, Empowered Customers Are Engaging Differently With Brands In 2016, we introduced Forrester’s Empowered Customer Segmentation, based on consumer behavior we’ve been monitoring and analyzing since the 1997 launch of Forrester Analytics’ Consumer Technographics® survey data.

Analytics 240

Analytics 240

Forrester Digital Transformation

JANUARY 23, 2023

Empathizing with the people you design for is almost always the first step in design frameworks, because it helps you put aside your assumptions and gain insights into what people do, think, and feel. This is why many brands follow those frameworks and start their design process by conducting research and synthesizing key learnings about customers. This is a great start, but those learnings are often forgotten about in the later stages of the design process and don’t get to the final product.

Design 130

Design Research 130

Forrester Digital Transformation

JANUARY 9, 2023

With hundreds of thousands of vulnerabilities in the NVD database, it’s no wonder why I get multiple client inquiries on how to make sense of the volume of vulnerabilities and implement an effective remediation strategy. My recent report How To Strengthen Vulnerability Risk Management with Remediation Prioritization details what security teams should consider for their […].

Risk Management 130

Risk Management Risk Management Management Cybersecurity 130

Forrester Digital Transformation

JANUARY 9, 2023

Inflation woes, supply chain disruptions, economic headwinds, and an impeding slowdown cloud the visibility of what lies ahead. How do you brace for this economic upheaval? Delayed or inadequately thought through decisions can have adverse impact on your business. Forrester has identified five key predictions for 2023, and this blogs highlights three of them for India B2B Marketing leaders.

Marketing 130

Marketing 130