Finding Trusted Talent In New Countries

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One of the most difficult parts of international expansion, is finding trusted talent in the new countries. 

Initially, Mexico City-based Grupo Shogua, which operates food and beverage, retail, and convenience stores in airports, considered hiring and training remotely to start expanding beyond Mexico City, but Nasser quickly realized it would be impossible to get new employees to understand their culture, mission, and vision without being there in person.

After setting up shop in major airports in Panama, Colombia, and Brazil, and expecting to be operating in Panama by the end of 2023, Nasser has garnered advice for other businesses looking to expand internationally.

Find out what he did to overcome challenges and grow.